Kindle Touch 3G – the most full-featured Kindle e-reader – easy-to-use touch screen and free 3G wireless, no annual contracts or monthly fees and never pay for or hunt for a Wi-Fi hotspot

Now available in multiple languages – German, French, Italian, Spanish, Brazilian Portuguese and American and British English

Sydney, Australia – March 28, 2012 – Amazon.com (NASDAQ: AMZN) today announced Kindle Touch 3G – the most full-featured Kindle e-reader – with an easy-to-use touch screen and the unparalleled added convenience of free 3G wireless, is available today for pre-order from www.amazon.com to customers in over 175 countries and territories around the world. With Kindle Touch 3G, customers never have to hunt for or pay for a Wi-Fi hotspot, there are no annual contracts or monthly fees – simply download and read books anytime around the world. Kindle Touch 3G is small and light, has storage for thousands of books and an extra-long battery life. In addition, Kindle Touch 3G is available in seven languages – German, French, Italian, Spanish, Brazilian Portuguese and American or British English – so customers can read, take notes, and navigate their Kindle in any of these languages. Kindle Touch 3G will ship to customers beginning April 27. Kindle Touch and Kindle Touch 3G are also available today for pre-order from Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it.

“We’ve seen great excitement over our new line of Kindle e-readers and we’re thrilled to be able to offer Kindle Touch 3G to customers worldwide,” said Dave Limp, vice president, Amazon Kindle. “Customers love the electronic ink display that reads like paper, with no glare, even in bright daylight, the unparalleled convenience of 3G for downloading books in less than 60 seconds, and with our new touch technology and a unique combination of features you won’t find anywhere else – Text-to-Speech and our new technologies EasyReach and X-ray – we’ve made it easier than ever to read and explore Kindle with one hand.”

Both Kindle Touch and Kindle Touch 3G feature X-Ray, a feature that Amazon invented to help customers explore the “bones of the book.” With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information.

Additionally, Kindle Touch and Kindle Touch 3G come with built-in speakers offering support for text-to-speech, audiobooks and mp3 support. Customers can discover, download, and listen to audiobooks – read by authors, celebrities, and world-class narrators.

The Kindle Store on Amazon.com offers the largest selection of the most popular books people want to read. Customers have access to over one million books in the Kindle Store, including international bestsellers, newspapers and magazines. In addition, over one million free books are available to read on Kindle devices.

Simple to Use Touch Screen: Kindle Touch 3G features an easy-to-use touch interface. Turn pages, search, shop books, and take notes quickly and easily.

Light and Compact: Kindle Touch 3G’s all-new sleek design sports an 11% smaller body, with the same 6″ screen size, and is 8% lighter, only 7.8 ounces.

Holds 3,000 Books: Carry up to 3,000 books – keep your entire library with you wherever you go.

Two Month Battery Life: No battery anxiety – read up to two months on a single charge with wireless off and half hour of reading per day.

NEW EasyReach: Tap to turn pages – no need to swipe– so you can hold Kindle in either hand.

Books in 60 Seconds: Find a book and start reading in seconds with our fast, free wireless delivery. No computer required.

Free 3G Wireless: Kindle Touch 3G is our top of the line Kindle – no wireless set up, no hunting for Wi-Fi hotspots. Download books anywhere with no monthly fees or annual contracts. 3G works globally.

Built-In Wi-Fi: Connect to Wi-Fi hotspots at home or on the road.

Simple to Use: Ready to use right out of the box – no setup, no software install, no computer required to download content.

Adjustable Text Sizes: Read comfortably with eight different sizes and three font styles.

Fast Page Turns: Kindle Touch 3G has a powerful processor tuned for fast, seamless page turns.

PDF and Personal Documents: Email personal documents and PDFs direct to your Kindle and read and annotate on-the-go.

Massive Selection: Customers have access to over one million books in the Kindle Store, including international bestsellers, newspapers and magazines.

Free, Out-of-Copyright Books: Over one million free books are available to read on Kindle.

Free Book Samples: Download and read first chapters for free before you decide to buy.

NEW X-Ray: With the new X-Ray feature, you can explore the “bones of a book.” With a single tap, see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics of interest, as well as more detailed descriptions from Wikipedia and Shelfari.

Read-to-Me: With Text-to-Speech, Kindle can read English-language content out loud to you.

Free Cloud Backup: We automatically back up your library in the cloud, so you never need to worry about losing your books. Re-download wirelessly anytime for free.

Buy Once, Read Everywhere: Kindle books can be read on your Kindle, iPhone, iPad, iPod touch, PC, Mac and Android-based devices with our free Kindle Reading Apps.

Whispersync: Our Whispersync technology synchronizes your last page read, bookmarks and annotations across your devices so you can always pick up where you left off.

Customers can discover full details and order Kindle Touch 3G at www.amazon.com/kindletouch3Gintl. In addition, Kindle Touch (Wi-Fi only) is available at www.amazon.com/kindletouchintl. For more information on Kindle and Kindle Keyboard 3G, visit www.amazon.com/kindle.

For high-resolution images of Kindle Touch 3G, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.