SYDNEY, Australia. — May 27, 2009 — AMD Australia proudly announces its continued investment in its Responsible Gaming Initiative through the sponsorship of a local high school rugby union team.
AMD is promoting a responsible and balanced approach to computer gaming by engaging the youth and encouraging the enjoyment of the physical and mental challenges of competitive sport through the sponsorship of the Prariewood High School’s rugby union team. The school, located in the western suburbs of Sydney, represented Australia at the World Youth Tournament in Japan which concluded on 5 May, 2009.
The Prariewood rugby squad committed to rigorous training and practice sessions to reach their goals and achieve the honour of representing Australia.
Today’s younger generation devote similar hours of playing on-line video games to hone their skills and master techniques and strategies. This is also important in developing analytical skills and teaching tomorrow’s leaders about technology. AMD however, wants to promote the message of not foregoing a healthy and active lifestyle as important part of developing life skills.
Currently, the Responsible Gaming Initiative is active in South Asia region, particularly Singapore and Thailand and continues to involve children and youths in sporting activities. It coincides with the increasing popularity of more immersive games leading to consumers spending more hours playing. In Australia, AMD supports the strong tradition of sports in schools through physical education classes and interschool sports competitions.
The AMD Responsible Gaming initiative was first launched in December 2006 to encourage children and youths to lead healthy lifestyles through increased exercise and physical activity. As an industry leader AMD wants to encourage avid video gamers, particularly children and today’s youths to enjoy gaming responsibly. Physical activity, especially team sports improves coordination, promotes competitive spirit, and enhances social skills and well-being.
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