29th May 2009

Activision Blizzard, the world’s largest video games publisher, developer and distributor, has appointed Frank PR to help manage its vast roster of products. 

The team at Frank will be responsible for managing some of the gaming world’s biggest franchises, including Guitar Hero, DJ Hero, Indiana Jones, Tony Hawk, Prototype and this year’s instalment of the Call of Duty franchise, Modern Warfare 2.  In addition, Frank will work closely with global entertainment brands Marvel and Dreamworks on a number of different projects and Lucas Arts on their range of games including the Star Wars franchise.

The agency’s role will be to support the internal PR and Marketing team at Activision by providing a press office function for Australian consumer and specialist media.  Frank PR will also be tasked with delivering creative campaigns that generate Talkability® and mainstream awareness for individual games releases.

Philip Earl, Activision’s Senior Vice President of Asia Pacific, said: “I’m delighted to be working with the team at Frank PR.  They have already proven themselves in the European market by providing a thorough press office function along with a great deal of creativity. I’m confident that they will be able to elevate Activision’s portfolio of releases to a whole new level.”

Myfanwy McGregor, Managing Director of Frank PR, said: “We are looking forward to working with what is undoubtedly the biggest name in the video games market.  Activision’s roster of products for 2009 is incredibly impressive and covers all genres, providing a real creative challenge, which we’re game on for.”

Frank PR has worked with Activision on a pan-European and UK level since 2008.