The best-selling franchise surpasses 6 million sold worldwide; Kinect for Xbox 360 sequel to launch with exclusive content and future downloadable dance style packs
Sydney Australia, 23 February 2012 – 505 Games, a global publisher of video games, along with Zumba Fitness LLC and All Interactive Entertainment, today announced that Zumba® Fitness Rush, the most technologically advanced, feature-rich addition to the Zumba® Fitness video game franchise, will launch exclusively on Kinect™ for Xbox 360® on 24th February in Australia and New Zealand, distributed under license from Majesco Entertainment.
Additionally, 505 Games and Majesco Entertainment announced that the Zumba® Fitness video game franchise, including Zumba® Fitness on Kinect for Xbox 360, Wii and PlayStation® Move, and Zumba® Fitness 2 for Wii, has surpassed 6 million units sold worldwide in less than 15 months.
Microsoft, 505 Games and Majesco have teamed up to bring an exclusive Zumba® Kinect experience to fitness fans around the world. Zumba® Fitness Rush features the most content of any Zumba® Fitness game to date, including a significant amount of exclusive content on Kinect for Xbox 360. The worldwide marketing program includes television, print advertising, media events, exposure through the Xbox® LIVE Marketplace for the Xbox 360® video game and entertainment system from Microsoft, a social media push, messaging throughout the extensive Zumba® Instructor Network and collaborative retail promotions.
505 Games are also announcing details of two downloadable dance style packs for Zumba® Fitness Rush slated to release later this year. A three-song Bollywood style pack available in May addresses consumer demand for more of the trendy dance style and expands upon the Indian choreography in the game, and a Hip-Hop style pack out in September offers three additional songs that will include hit tracks from today’s popular artists. Each Game Add-on pack will be available on Xbox LIVE Marketplace for 400 Microsoft Points.
“We’re incredibly excited to be releasing Zumba® Fitness Rush on Kinect”, said Ralph-Pitt Stanley, General Manager UK & Export, 505 Games. “With exclusive additional content and extensive plans to support the title with post-launch downloadable content, fans of the dance-fitness phenomenon will be very well serviced. With additional support from Microsoft, Zumba® Fitness Rush is positioned to be another success story for the Zumba® Fitness brand.”
Zumba® Fitness Rush is the latest release in the Zumba® Fitness video game franchise that has sold more than 6 million copies worldwide. This exhilarating dance-fitness party is packed with exclusive Kinect content including: 10 additional routines, five new venues and three more instructors – plus voice control, online connectivity and full body motion tracking. Get a total-body workout with 42 sizzling new songs and routines, 10 of which are exclusive to Kinect for Xbox 360, including contagious Zumba® originals and tracks from hot artists like Pitbull and Nicole Scherzinger. Move to 24 international dance styles as you party yourself into shape – that’s twice the number of styles included in the original Zumba® Fitness game and more than any other dance game. Six celebrity Zumba instructors guide you through each routine in a variety of new venues that range from Las Vegas to Rio, while the new Progress Tracker calculates calories burned. Multiplayer support rounds out the experience and an accessible tutorial ensures that players can learn the basic steps at their own pace. Zumba® Fitness Rush lets you lose yourself in an exhilarating dance-fitness party that makes you forget you’re even exercising.
Developed by Zoe Mode, Zumba® Fitness Rush on Kinect for Xbox 360 will be available to purchase from 24th February 2012. In addition, Zumba Fitness 2 for Nintendo Wii™ is currently available in the UK, Ireland, Australia, New Zealand and Nordic territories. The best-selling title will be launching in all other European and Export territories alongside Zumba Fitness Rush, on 24th February 2012. To watch the newly released teaser trailer and find out more, please visit www.zumbafitnessgame.com.