SYDNEY, 7 February, 2012 – Canon Australia has today launched the Canon PowerShot SX260 HS; the new leader in slimline, high-performing compact cameras delivering an impressive 20x optical zoom, 25mm wide-angle lens, high-sensitivity CMOS sensor and GPS technology for worldwide image tracking, making it the perfect companion for adventures near and far.

Available in Australia from March 2012, the PowerShot SX260 HS is equipped to deliver true-to-life colour and clarity to whatever photo challenge is set by the user, simply at the press of a shutter button.

“The amazing 20x optical zoom capabilities of the PowerShot SX260 HS deliver unmatched optical versatility, allowing users to bring far away images into frame, such as familiar faces in a crowd, a championship-winning goal or wild animals on safari, without taking a step,” says Kai Lebens, Brand Manager – Digital Still Cameras. “Matched with Canon’s unique trio of TruCapture technology features which include image stabilisation (IS), DiG!C 5 image processor and High-Sensitivity CMOS sensor, PowerShot SX260 users are assured every expression and experience is captured faithfully with accurate colour and clarity”.

Introducing the PowerShot A-Series

Also launching today is the new PowerShot A-series compact range. Canon’s revitalised PowerShot series delivers an energised line-up of new features for users that demand high-quality images from an affordable, compact package. Delivering both high-quality still and moving images with HD video recording capabilities, the range offers the perfect suite of tools to capture photo memories and spontaneous moments from travels abroad, sporting games, music festivals or family events like baby’s first steps or birthday celebrations.

Across the PowerShot SX260 HS, PowerShot A4000 IS, PowerShot A2400 IS and PowerShot A2300 models, new and improved features include:

• Optical Zoom Wide-angle lens: Ranging from 20x Optical Zoom (SX260 HS), 8x Optical Zoom (A4000 IS) to 5x Optical Zoom (A2400 IS and A2300), each of the cameras in the range allow photographers to get closer to their subject without taking a step. A 25mm (SX260 HS) and a 28mm (A4000 IS, A2400 IS, A2300) wide-angle lens enable users to fully take in the scenery for high-impact panoramic landscape shots.
• High Sensitivity Sensor: The 12.1 megapixel High Sensitivity CMOS Sensor (SX260 HS) and 16 megapixel CCD Sensor (A4000 IS, A2400 IS, A2300) are perfect for low-light photography.
• GPS Technology: Innovative GPS technology on the PowerShot SX260 HS logs the current shooting location and allows users to display image location data with the help of Google Maps, making that breath-taking waterfall in the Amazon easier to find second time around!
• Intelligent Auto Mode: New advanced automation allows users to capture fast movement images with stunning clarity*.
• Full HD video: Full HD 1080p video recording means not only still but high quality moving images of favourite travel destinations and celebrations can also be kept and shared with friends and loved ones, or viewed on a HD TV through an optional HDMI cable. **!

* Intelligent Auto Mode note: SX260 HS = 58 scenes, and the PowerShot A4000 IS, A2400 IS and A2300 = 32 scenes.

** Full HD Video note: SX260 HS = FULL HD and the PowerShot A4000 IS, A2400 IS and A2300 = HD

The PowerShot SX260 HS and A-Series digital compact cameras offer versatility and quality in the shape of a slim, easy-to-carry body that will become a true friend in photography and trusted travel companion for years to come.

Availability

The PowerShot SX260 HS, PowerShot A4000 IS, PowerShot A2400 IS and PowerShot A2300 digital cameras will be available from March, 2012 (RRP TBC). For further details, visit the Canon website via: www.canon.com.au