PlayStation®3 (PS3™) leads Australian console sales in 2011
• PS3 achieves over 24% console unit growth in 2011
• PS3 platform delivers highest unit and value share in the industry

SYDNEY, 6 February, 2012 – Sony Computer Entertainment Australia (SCE Aust.) today announced solid results for calendar year 2011, with official NPD Group Australia data confirming that PlayStation®3 (PS3™) console sales outperformed the competition, driven by a 24.85% year-on-year uplift in unit sales. The total PlayStation 3 platform – which aggregates platform hardware, software and peripheral device sales[1] – also delivered the greatest unit and value share to the Australian games industry, at 25% and 31% respectively. In Australia, the number one software title of 2011, Activision’s Call of Duty: Modern Warfare 3, also sold the greatest number of units on the PS3 format.

Michael Ephraim, Managing Director, Sony Computer Entertainment Australia said: “Despite a very eventful year, these results signal the PlayStation platform’s leadership position in the interactive games category in Australia. The uplift on PS3 sales was no small feat, in fact, our percentage year-on-year unit growth was triple that of our nearest competitor. In 2012, we plan to further drive this position through our commitment to what PlayStation does best – delivering our customers quality, immersive entertainment experiences that set the benchmark for others to follow. This vision is both in the home, and very soon, on the go with PlayStation Vita which launches on February 23.”

PlayStation 3 now has a device footprint in Australia of almost 1.5 million consoles[2] with many people enjoying the convenience of a high definition entertainment solution that offers the choice of Blu-ray disc capability, side-by-side with access to digital services and content. While NPD data tracks physical retail sales, Sony Computer Entertainment Australia also achieved year-on-year growth in online revenues across the PlayStation®Network, which provides a comprehensive digital entertainment ecosystem of games, TV, movie and music content.

Ephraim continued: “We are leaders in interactive home entertainment. Now, there is a portable step-change coming. This year, PS Vita will provide the gold standard for customers who are seeking connected, uncompromised, immersive portable games experiences. When you look at the kind of gameplay possible with titles such as Uncharted, mobile devices just can’t deliver the breadth and depth of games experience that PS Vita can. Plus there’s Wi-Fi and 3G connectivity and integration of popular social apps such as Facebook, Twitter and Skype, which customers expect from a portable device.”

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[1] PS3 platform sales as tracked by NPD include first party and third party sales.
[1] PS3 numbers reflect life to date to Week 52, 2011 and combine NPD sales data of 1.27 million units and B2B sales of 210K.