Brings Xbox Live Users Free Full-Length Hollywood Movies and TV Favorites
SYDNEY – January 31, 2012 – Crackle, Inc., Sony Pictures Entertainment’s multi-platform video entertainment network, has launched today on the Xbox LIVE® online entertainment network as a free full-length Hollywood movie and TV app, it was announced by the company. Crackle’s partnership with the Xbox 360®video game and entertainment system from Microsoft marks another exciting expansion for the brand, broadening its slate of distribution partners for its users. The Crackle app is now available in the Xbox LIVE® marketplace in the U.S., U.K., Canada and Australia.*
“Crackle is the single best multi-platform source of free, ad-supported Hollywood films and television series,” said Phil Lynch, VP Digital Networks and Games at Sony Pictures Television. “By our continued emphasis on cross-platform distribution, we are bringing an unparalleled viewing experience directly to Crackle’s target demographic of 18-34 males through their internet-enabled devices. We are thrilled to be a part of Xbox LIVE’s entertainment expansion.”
“Our partnership with Crackle marks a significant milestone in our vision to bring you all the film and TV entertainment you want, shared with the people you care about, made easy,” said Pete Thompson, General Manager, Xbox LIVE. “By bringing Crackle to the Xbox LIVE service and adding the magic of Kinect, we are transforming the way consumers experience entertainment forever.”
By partnering with Xbox, and through the magic of Kinect for Xbox 360, Crackle offers consumers yet another way to enjoy free, ad supported full-length Hollywood movies and TV series. Adding the Kinect experience to Crackle’s content allows consumers to interact with their favorite Crackle movies and TV shows in a more personal, seamless and effortless way. The voice- and motion-activated controls with Kinect and voice search with Bing on Xbox allow Crackle viewers to quickly find the content they want. For example, users are able to search for a movie on Xbox LIVE by stating, “Xbox, Bing: LA BAMBA,” or use verbal commands to play a movie on Xbox LIVE by stating, “Play SNIPER,” in this breakthrough new way to find and watch their favorite movies.
All Crackle content is now available to watch for free with an Xbox LIVE Gold membership. A sampling of the movie and TV offerings available on Xbox LIVE in Australia includes:
• THE ADVENTURES OF BARON MUNCHAUSEN
• HIGH SCHOOL HIGH
• IDLE HANDS
• LA BAMBA
• SNIPER
• ON THE WATERFRONT
• “Jackie Chan Adventures”
• “Different Strokes”
• “Malcolm & Eddie”
• “Ripley’s Believe it or Not”
• “Huff”
• Anime including “Blood Plus,” “Kurozuka” and “Viper’s Creed”
• Over 30 Crackle originals including “Issues,” “Why It Crackles,” “Urban Wolf” and more.
New content will continue to premiere on the app regularly. The Xbox LIVE Crackle app is available in the U.S., U.K., Canada and Australia.
*An Xbox LIVE Gold membership will be required to enjoy the Xbox LIVE Crackle app.
Crackle, Inc.
Crackle, Inc. is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional programming from Sony Pictures’ vast library of television series and feature films. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Visit Crackle’s site at www.crackle.com.