The EA Sims Studio is pleased to announce that The Sims 3, the highly-anticipated flagship game from the best-selling PC franchise The Sims, has gone gold for the PC and Mac, is off to manufacturing and will ship to stores in Australia on 4 June, 2009.
 
In The Sims 3, you have more options than ever before to create and play with unique, life-like Sims. Customise your Sims’ appearances and choose up to five traits to create individual personalities. New goal-oriented game-play enables you to choose which short or long-term objectives you want your Sims to pursue. You can choose to make them happy or not! You can also create and edit your own movies by capturing game-play moments or selecting from a library of clips. Then join The Sims 3 online community where you can show off all your creations, get free bonus content, hear the latest news and more!
 
The Sims 3 Collector’s Edition, available at select retailers for $119, will include the full game along with an additional collectable 2GB The Sims Plumbob™ USB drive, tips and hints guide and a bonus in-game European-styled sports car unavailable elsewhere. The Sims 3 will be available for purchase at retail and online through digital distribution for $99 starting 4 June at http://eastore.ea.com/store/ea/ContentTheme/pbPage.the_sims3/ThemeID.718200.

The Sims 3 was developed by The Sims Studio and is rated T for Teen. To download artwork, visit www.info.ea.com. For more information about The Sims 3, go to www.TheSims3.com.