RED DOG is now the 6th best-selling DVD of all-time, with total sales in its first two weeks propelling it into an elite group lead by AVATAR, and followed by FINDING NEMO , HARRY POTTER & THE CHAMBER OF SECRETS , LORD OF THE RINGS TWO TOWERS and SHREK 2*. RED DOG has also trounced Baz Lurhmann’s AUSTRALIA to become the highest-selling Australian DVD, when comparing sales figures over the same time period (source: GfK, 2003-2011)
Lending a helping paw to the Christmas retail period, RED DOG was proving most popular in regional and suburban stores, with retailers reporting customers queuing for stock, and stores eagerly awaiting more stock after selling out completely.
“We are absolutely thrilled with the sales results for RED DOG. After it’s phenomenal impact at cinemas – and it’s still playing – we knew Australians had connected with the movie, and hoped they’d want to enjoy it a second, or third time around, but to see these kinds of numbers is truly remarkable” said Chris Chard, Roadshow Entertainment Managing Director.
The RSPCA is set to benefit from the enormous interest in the DVD also, with $1 from the sale of every RED DOG DVD in Coles during December given to the RSPCA.
RED DOG is still playing in cinemas, 19 weeks after it was first released, and is the 8th highest-grossing Australian film of all time with a box-office of just over $21.3m to date.