Adobe Systems Incorporated today announced that global media companies, content delivery networks (CDNs), publishers and advertising networks are embracing Adobe’s open framework for building custom media players. Code-named “Strobe”, the new framework will help establish an industry standard for media players and offers production ready components to streamline the development process, reducing the time content publishers spend creating playback technologies. Strobe enables Adobe developers and ecosystem partners to fully take advantage of the powerful video capabilities of the Adobe Flash Platform and simplifies the delivery of online media player development. Since Strobe was announced on April 20, 2009 more than 20 companies in the online media space have committed to supporting the Strobe framework. 

You can see the full release here http://www.adobe.com/aboutadobe/pressroom/pressreleases/pdfs/200905/51209SupportforAdobeStrobe.pdf