November 2010: Specially branded Jeep Wranglers were on-hand at the midnight launches of Call of Duty: Modern Warfare 3 last week.
Jeep Wranglers feature in the highly anticipated follow-up game to Call of Duty: Black Ops and gamers could see real-life replicas with Jeep going all-out, kitting up and decaling the Wranglers.
Check out the following photos from the launch… needless to say, it helps with the immersive nature of this amazing game!
ABOUT THE JEEP / ACTIVATION PARTNERSHIP:
“The Jeep brand’s partnership with Activision marries the world’s most capable and iconic vehicle – the Jeep Wrangler – with one of the world’s most popular entertainment experiences,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “As a result, we are able to expose the Jeep brand and its legendary capability to an entirely new group of consumers.”
“This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points,” stated Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc. “From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands.”