THQ.com Partners with Digital Agency Rokkan to Create Cutting-Edge, Explorative Website

(New York, NY) November 10, 2011 – Rokkan, a full-service digital agency recognized for successfully building businesses through integrated digital solutions, today announced the launch of the redesigned THQ website. THQ, a leader in the gaming industry, offers a variety of video games for every genre and consumer. The site launch follows THQ’s recent re-branding and showcases the brand’s continued dedication to develop triple-A titles and its own intellectual properties.

“With popular new game titles priced upwards of $60 and new titles constantly fighting for shelf space, it was an important step for THQ to push their position as a leading publisher through a complete re-branding company. The new THQ design earmarks the publisher’s intent to forge a new path.” stated a representative from THQ.

“To reflect THQ’s rebranding, the new THQ.com was designed to reinvent the way consumers digested information,” says CEO of Rokkan, John Noe concerning the redesign. Noe continues, “Showcasing the latest and hottest titles under ‘Fresh’ and the popular past titles under, ‘Classic’ among other category redefinitions is one of many simple ways Rokkan and THQ chose to display products. By creating an editorial look and feel to the site, product information is now delivered in an explorative way, stripping away the traditional catalogue grid-view of games and instead inviting the user to click around and discover THQ’s suite of products from game to game.”

Rokkan has developed online experiences and marketing strategies for gaming brands like EA Games, 2K Games, Rockstar, Nintendo and Square Enix. And coupled with Rokkan’s deep e-commerce and customer experience strategy with Virgin America, Atlantis and Chipotle, the blend of gaming expertise and deep digital experience made Rokkan an ideal fit to spearhead the re-launch of THQ.

About Rokkan:
Rokkan is a full service digital agency re-inventing the way brands engage with their consumers and fans. Committed to offering brands unique and fresh perspective, Rokkan has delivered countless award winning online business solutions, marketing campaigns and social engagements for some of the largest and most beloved brands in the world. Award-winning examples include launching and revamping e-commerce sites for Virgin America, Atlantis and Nintendo to significantly grow online revenue; delivering large scale national and global campaigns for Stoli Vodka, Google, Chipotle and 2K Games; and launching the largest fully social media integrated cross country race for Ford with the producers of the Amazing Race. Founded in 2000, Rokkan’s expertise, repeated success and pace of growth, continues to distinguish it as one of the leading digital agencies to watch out for. Please visit: www.Rokkan.com for more information.

About THQ:

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices.

Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located in North America, Europe and Asia Pacific. More information about THQ and its products may be found at THQ’s US website at www.thq.com and www.thqwireless.com.