Call of Duty Modern Warfare 3 – Officially EB Games biggest presell title ever
QUEENSLAND,AUSTRALIA-November 04, 2011. EB Games,Australia’s biggest video games retailer today announced that Call of Duty Modern Warfare 3 has broken the company’s all time presell record.
This new record was officially announced today by EB Games National Brand & Marketing ManagerDebra McGrathwho stated that, “EB Games is delighted to announce that Call of Duty Modern Warfare 3 is officially the biggest presell title in the 14 year history of the company.”
EB Games attributes this record breaking success to their extensive preorder campaign. “This year we wanted to make sure we went bigger and better with our presell offer, hence the creation of the EB Exclusive collectors pack. This is something that the customers were asking for and as today’s new record shows, have really enjoyed.” The EB Exclusive collectors pack contains the following items and is available for presell up until launch.
- COD: MW3 game
- Steel book for your Modern Warfare collection (holds 4 discs)
- 4 pack of 500mL V’s with exclusive Modern Warfare 3 packaging
- Entry into the Ultimate MW3 USA Combat Adventure (1 x double pass to be won)
- Entry into the MW3 MP3 boom box competition (1 per store and online to be won)
To help celebrate this historic launch, all EB Games stores will be opening at Midnight with the game going on sale from 12.01am Tuesday 8th November.
Exceptions to this are Western Australian stores which will open on Tuesday from 8am – 8pm. Port Headland and Karratha are the only WA stores opening at Midnight.
Although all stores will be open at midnight, EB Games are encouraging fans to get along to the Official EB Games launch events which kick off at 9pm (local time) at the following locations:
- EB GamesWetherillPark, NSW[i]
- EB GamesCastleTowers, NSW[ii]
- EB Games Knox, VIC[iii]
- EB Games Carindale, QLD[iv]
- EB Games Indooroopilly, QLD[v]
- EB GamesTeaTreePlaza, SA[vi]
As well as being the first in Australia to get their hands on a copy of Call of Duty Modern Warfare 3, EB Games customers will enjoy a variety of entertainment and giveaways at each store including:
- Free pizza to line the stomach before an intense night of gaming (excludes Indooroopilly and Castle Towers)
- Modern Warfare 3 playable on a cinema screen or big screen after 10pm (excludes Knox and Tea Tree Plaza)
- A Nerf gun sniper range to hone those skills before battle (excludes Castle Towers and Indooroopilly)
- Green screen photo opportunity whereby customers will be superimposed into Modern Warfare 3 Gameplay (excludes Castle Towers, Indooroopilly and Tea Tree Plaza)
- A DJ playing the latest tracks to get customers through the wait (excludes Castle Towers, Carindale, Indooroopilly and Tea Tree Plaza)
- Special Activision Prize Packs (excludes Castle Towers, Indooroopilly and Tea Tree Plaza)
A special breakfast launch will also be held at EB Games Midland[vii], WA, where customers can pick up their copy of Modern Warfare 3 at 8am. Launch activities will include:
- Free donuts
- A Nerf gun sniper range to hone those skills before battle
- Green screen photo opportunity whereby customers will be superimposed into Modern Warfare 3 Gameplay
- Activision Prize Packs
Media are invited to attend any of the official midnight launch events however EB Games will have media representatives atWetherillPark, Knox and Carindale launches.
About EB Games
EB Games Australia head office is located in Queensland, with retail stores operating in every Australian State and Territory. EB Games Australia is part of GameStop Corp- the world’s largest multichannel video game retailer. Currently EB Games have 400 retail stores in Australia and New Zealand. The Company sells new and preowned video game software, hardware and accessories for video game systems from Sony, Nintendo, Microsoft and Apple. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on EB Games can be obtained at the company’s website: http://www.ebgames.com.au