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EA SHIPS FAMILY GAME NIGHT 4: THE GAME SHOW

Sydney, Australia. – November 3, 2011 – Lights! Camera! Action! The EA™ Interactive Label of Electronic Arts Inc. ( NASDAQ: ERTS) today announced the launch of FAMILY GAME NIGHT 4: The Game Show, giving families the ability to recreate the larger-than-life fun of the popular Hub Network’s FAMILY GAME NIGHT television game show in their own living rooms. The newest version of the award-winning video game series delivers five exciting Hasbro games, including: BOP IT! Boptagon, SCRABBLE Flash, CONNECT 4 Basketball, SORRY! Sliders and YATZHEE! Bowling. FAMILY GAME NIGHT 4: The Game Show is now available today in Australia and 4th November 2011 in New Zealand for the Wii™, Xbox 360® videogame and entertainment system, and PlayStation®3 computer entertainment system. It also supports Kinect™ for Xbox 360 and PlayStation® Move.

FAMILY GAME NIGHT 4: The Game Show brings the excitement of a TV game show to living rooms and lets families interact with their favorite Hasbro games as they never have before,” said Chip Lange, General Manager and Senior Vice President of EA’s Hasbro Division. “With new twists and gameplay designed to take advantage of Kinect, Move and Nintendo Wii MotionPlus controls, FAMILY GAME NIGHT 4: The Game Show will have players doing everything from bowling and shooting baskets to high-fiving as they compete for the big win.”

FAMILY GAME NIGHT 4: The Game Show adds up to non-stop fun for family and friends as they experience new ways to play five well-known games, inspired by The Hub television series. In BOP IT! Boptagon opponents need to stay on beat and quickly replicate a sequence of unique verbs shouted at them. In SCRABBLE Flash, a nimble mind is needed to rearrange five tiles to create as many words as possible while racing against the clock. Strategy blended with basketball action comes into play in CONNECT 4 Basketball as players must shoot balls into the CONNECT 4 grid to be the first to get four in a row for the win! Tight teamwork is called upon in SORRY! Sliders as players push huge game pieces into the bulls-eye, while the perfect alleyway approach and ball release is the winning combination in YAHTZHEE! Bowling.

“EA has a stellar track record of creating intensely fun and fresh compilations of Hasbro game brands that bring families and friends together for hours of entertainment,” said Mark Blecher, Senior Vice President and General Manager of Digital Media and Marketing at Hasbro. “The introduction of the game show element in FAMILY GAME NIGHT 4: The Game Show will take this innovative series to a new level of play that fans will rally around in a big way this holiday season.”

FAMILY GAME NIGHT 4: The Game Show carries a rating of “G” priced at $59.99 AUD (RRP) and $69.99 – $89.99 NZD (RRP)