The Fastest-Selling Game in EA History Propelled by Great Reception from Critics and Player Word-of-Mouth
SYDNEY, Australia . – November 1, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that based on internal estimates, Battlefield 3™ has sold through five million units in the first week globally, making it the fastest-selling game in EA’s history. The outstanding retail performance is driven by critic’s reviews averaging above 85 on console and above 90 on PC.* Word-of-mouth from gamers is also driving sales – Battlefield 3 now has more than 2.5M “likes” on Facebook®. Following the tradition of all games in this storied franchise; Battlefield 3 includes a superior multi-player experience. Consumers have logged-on in unprecedented numbers to team up and join the battle. Server stability was solid in the first weekend, delivering EA’s highest-ever usage rates. While some players experienced intermittent outages of online services due to high volume, internal estimates show that servers and service uptime stabilized to roughly 98.9% throughout the weekend, ensuring that players were connected and enjoying the game. With a commitment to support the game as a software service, EA is listening to consumer feedback and is making daily updates and improvements to ensure an optimal online experience for all.