iPhone 4S Pre-Orders Top One Million in First 24 Hours
SYDNEY, Australia – 11 October 2011 – Apple® today announced pre-orders of its iPhone® 4S have topped one million in a single day, surpassing the previous single day pre-order record of 600,000 held by iPhone 4. iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking.
“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”
iPhone 4S will be available at all 13 Apple retail stores in Australia beginning at 8 a.m. local time on Friday, 14 October. Every customer who buys an iPhone 4S at an Apple retail store will be offered free Personal Setup service, helping them customise their iPhone 4S by setting up email, showing them new apps from the App Store™ and more, so they’ll be up and running with their new iPhone before they leave the store.
iPhone 4S includes iOS 5, the world’s most advanced mobile operating system with over 200 new features, and iCloud®, a breakthrough set of free cloud services that work seamlessly with your iPhone, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.
Pricing & Availability
iPhone 4S comes in either black or white and will be available in Australia for a recommended retail price (RRP) of AUD$799 inc GST for the 16GB model and AUD$899 inc GST for the 32GB model and AUD$999 inc GST for the new 64GB model. iPhone 4S will be available from the Apple Online Store, Apple’s retail stores and and select Apple Authorised Resellers. iPhone 4 is available for just RRP AUD$679 inc GST and iPhone 3GS is available for RRP AUD$449 inc GST.
iPhone 4S will roll out worldwide to 22 more countries by the end of October including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.