SYDNEY, Australia – October 6, 2011 – Electronic Arts Inc., (NASDAQ: ERTS) announced today that EA SPORTS™ NBA JAM: On Fire Edition – an all-new, full-product digital download – is now available to purchase for $23.95 on PlayStation®Network and 1200 Microsoft Points on Xbox LIVE® Arcade.  NBA JAM: On Fire Edition features exciting new gameplay enhancements, including ground-breaking artificial intelligence (AI), all-new online modes, and the legendary Tim Kitzrow bringing more unforgettable calls.