Sydney Australia – October 6 2011

At a presentation to the media, Bose unveiled three new products for the Australian and International markets that included the SoundLink® Wireless Mobile Speaker, the Cinemate 1 SR and the Lifestyle 135.

The first product on display was the SoundLink® Wireless Mobile Speaker which is a portable speaker designed for not just convenience but also quality, thanks to Bluetooth.

More importantly, it is a highly durable product that due to the portable nature of the speaker system, it can definitely take its fair share of accidents should the unthinkable happen. With that said, Bose have even tested the product again Mother Nature as well such as salt-fog, sand and moisture.

It’s the perfect speaker for a party, beach trip or virtually anywhere in the world!

In essence the SoundLink® Wireless Mobile Speaker allows any Bluetooth enabled device be connected easily to a myriad of Bluetooth devices such as iPhones, Android Tablets or various mobile phones.

The goal of Bose was to create a portable product that enhanced the music experienced on these devices as the innate speakers of Bluetooth devices are not generally known for quality.

Another highlight of the SoundLink® is that it keeps the last 6 pairings in memory, so once a Bluetooth product has been connected, it stays in memory.

In terms of appearance, the SoundLink® Wireless Mobile Speaker is quite light and comes in a variety of covers that include leather (burgundy/tan) or nylon (red/purple) and weighs at 1.3kgs. So no matter what your personal fashion taste, there is definitely a case and colour to suit your style.

As this is a mobile product, the SoundLink® contains a rechargeable lithium-ion battery which lasts around eight hours at normal listening levels. Bose did inform us that if the unit is used at high volume, it will last 3 hours.

In relation to costs, the SoundLink® with standard trimming (nylon) retails for $449AUD and the LX model retails for $499AUD with premium trims (leather).

Another featureof the product is that the cases can be replaced over time and by closing the case, it in turn powers the SoundLink® off and protects the speaker system. By opening up the case, the device turns on and the lid also acts as a stand.

The speaker also has six buttons on it that include power, AUX, Bluetooth  Pairing, Mute and two buttons for volume. But the real question is, what about quality?

With its book-like size, you may be dubious in the quality of sound produced by this item, however during the presentation, Bose managed to reproduce full-range audio from such a small product.

This was achieved by combining four low-profile neodymium transducers (high/midrange frequencies) and a patented waffle shaped surround (rich, deep and low notes). Additionally, the radiators inside the SoundLink® unit remove the vibration and used this energy for improved acoustics. The results definitely spoke for themselves.

In terms of range, the SoundLink® will work in a 10metre radius with no quality loss whatsoever, so while you listen to music anywhere and anyplace, you can still use the smart features of your phone.

Final Thoughts?

For those seeking high quality portable speakers with all the bells and whistles, users should check out their nearest Bose retailer for SoundLink® and it’s definitely a fashion accessory!

Key Features

• Share music out loud – whenever and wherever you want.
• Connects wirelessly to your mobile phone or other Bluetooth® device.
• [Optional replacement bullet, based on merchandising location: Connects wirelessly to your mobile phone, tablet or other Bluetooth® device.]
• Small enough to go with you anywhere.
• Rechargeable lithium-ion battery for hours of music.
• Integrated cover protects system and unfolds into stand.
• Covers also available in Burgundy or Tan leather, and Red or Purple nylon, to match your style.