SYDNEY, Australia – October 4, 2011 – 2K Sports is proud to announce its partnership with the Sydney Kings to launch the highly anticipated NBA® 2K12, which goes on sale nationally 7 October, 2011. NBA 2K12 is the latest instalment in the top-rated and best-selling NBA basketball simulation franchise*, and follows the success of last year’s success of NBA 2K11.
“NBA 2K12 is a celebration of basketball and partnering with the Sydney Kings is the natural next step to recognise the rising prominence of this sport in Australia, both on and off the court,” said Sales Director for 2K, Dean Glover.
NBA 2K12 gives players the chance to experience the court in a highly realistic simulated environment and to square-off against some of the greatest NBA legends, including Michael Jordan, Magic Johnson and Larry Bird, who are featured on the cover, among other basketball icons from the NBA?s rich history.
NBA 2K12 is also a favourite amongst Sydney Kings players:
“Off the court, NBA 2K12 gives me the chance to relax in my downtime and to get a great sense of what it might have been like to play against some of the game?s greatest legends”, said Sydney Kings player Jerai Grant.
“There is a natural synergy between the Sydney Kings and NBA 2K12, with the focus on playing winning, attractive basketball in a passionate environment that showcases the best of both the game of basketball and entertainment,” said Sydney Kings General Manager, David Wolf. “NBA 2K12 empowers users to live the same dreams and aspirations of our players in their passionate pursuit to lift the championship trophy at the end of the season. It is appropriate then that our very first game of the season will be NBA 2K12 Game Night on October 15 at the Sydney Entertainment Centre.”
The increasing popularity of video games is matched by the popularity of basketball. In Australia basketball participation has surpassed that of AFL, cricket, rugby league and rugby union, becoming Australia?s third largest team based sport with over one million participants.
The partnership between the Sydney Kings and NBA 2K12 will see each raising the profile of basketball amongst both hard core fans and newcomers alike, there will be a of marketing and media initiatives planned throughout the upcoming 2011-2012 NBL season.
NBA 2K12 can now be pre-ordered before 7 October, 2011 from leading video game retailers nationwide, for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PlayStation®2 computer entertainment system, Wii™ system, PSP® (PlayStation®Portable) system and Windows PC.
NBA 2K12 is rated G by the OFLC.
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