David ‘The Hoff’ Hasselhoff Teams Up with EA and Xbox to Star in the Burnout CRASH! Hoff Video Series

Sydney, Australia – September 21, 2011 – Check your airbags and brace for impact! Criterion Games, an Electronics Arts Inc. (NASDAQ: ERTS) studio, today announced that Burnout™ CRASH! is now available on Xbox LIVE^® Arcade for the Xbox 360^® video game and entertainment system from Microsoft and PlayStation®Network Europe. Gamers can download the title for $15.95 AUD / $18.90 NZ or 800 Microsoft Points. The game brings hours of I-just-can’t-stop-playing! fun to living rooms worldwide. Players who want even more Burnout CRASH! excitement can head over to www.ea.com/burnout-crash tomorrow to check out the first hilarious video featuring international television superstar, David Hasselhoff. Stay tuned to the EA site for more videos over the next few weeks.

Burnout CRASH! reinvents Criterion’s fan-favorite crash mode, offering accessibility and compulsive fun for those new to the series and gameplay depth for franchise veterans. There are three exciting game modes available across six unique locations and 18 crash junctions, each requiring different skills and strategies to maximize damage, debris and points . Gamers can also express their road rage with their whole body using the optional Kinect controls. With Kinect Party Play, up to 14 players can split into teams in turn-based gameplay and use gestural controls on one television to crash and burn in an all-out battle!

Burnout CRASH! is a crazy mix of pinball arcades, TV game shows and 80s pop music. Featuring EA’s revolutionary Autolog technology, players connect, compare scores and face off against friends for endless competitive gameplay and challenging fun. In addition, the all-new Autolog Challenges feature lets players up the ante by sending direct head-to-head challenges to their friends.

For more information on Burnout CRASH!, please visit www.criteriongames.com.