Melbourne, Australia, 1 September 2011 – In an Australian first, Kogan today challenged the big retailers to the coveted title of Australia’s Cheapest Prices, by pushing in all their chips and offering a free TV to any Australian shopper who can find an equivalent product advertised for cheaper at either Harvey Norman or JB Hi-Fi.
If anyone can find a better advertised price for an LCD or LED TV at Harvey Norman or JB Hi-Fi, Kogan will give them the equivalent Kogan TV for free.
Ruslan Kogan encourages the big retailers to respond to the challenge by lowering their prices and making the latest technology affordable for more Australians.
“Kogan never gets beaten on price. We’re so sure of this, we’re putting our money where our mouth is.
“You often hear retailers claim to have the cheapest prices – some even produce a supposed price match guarantee where they will “match the price” or “beat it by 5%”. Aussie consumers know these type of claims are empty – all the retailer is agreeing to do is to charge the market price if a savvy customer goes to the effort of proving that they are rip-offs.
“We’ve all tried to price match something in a bricks and mortar retailer and seen how difficult it can be. They make you run around in circles just to pay the price you should be paying, and most stores even have policies where they won’t price match an online competitor. At Kogan, we think this is not good enough.
“We know that if a business is going to claim to be the cheapest, it needs to put action behind the worlds – real action. That’s why we’re standing by our business and showing just how certain we are that nobody does technology better than we do.
“We’re calling out Harvey Norman and JB Hi-Fi because these are the biggest players in the industry – they are responsible for the majority of TV sales in Australia – they are our major competitors! As always, we’re listening to our customers – if there are other businesses who you think should be included, we’re always listening,” Ruslan Kogan said.
Some basic conditions apply – the TV has to have the same features such as panel type, same size, resolution and features.
Kogan are Australia’s leading online retailer of LED TVs and LCD TVs, with a huge range of consumer electronics and home appliances. Compare our prices to big name retailers and you will be amazed at the savings. When we say we’re the best value, we mean it!
The full Terms & Conditions of this offer are available here: http://www.kogan.com.au/free/
The offer starts today, and is featured in major newspapers and online ads.