Melbourne, Australia, 30 August 2011 – Australian consumer electronics manufacturer and retailer Kogan.com today announced record yearly growth for FY10-11.

With Australian shoppers migrating online to buy consumer electronics, home appliances and other goods, Kogan experienced a tremendous year of growth.

Key figures:

• The number of products purchased increased by 264% in FY 11 compared to FY 10, showing that more and more people are buying online.
• Traffic to kogan.com.au increased 104.28% in FY11 compared to FY 10 – showing that more people are researching and looking for hot deals online.
• While in store, customers spent 6.62% more time looking around in FY 11 compared to FY 10, showing that people are spending more time investigating the best deals and doing a lot of research online before making a purchase decision.
• Conversion rates (traffic which turned into customers) increased 85.42% – showing that shoppers are more willing to make purchases online, especially for big-ticket items.
• Revenue increased close to 100% in FY 11 compared to FY 10 showing that even though the price of consumer electronics is rapidly dropping, shoppers are buying more and more online, and the Kogan business is growing at a rapid rate.

Ruslan Kogan said the strong figures were indicative of the boom in online retail and Kogan’s constant innovation.

“We’ve been leading the online retail push in Australia for over 5 years now, and these figures show that Australian consumers are now migrating online in droves.

“While traditional retailers are reporting slowdowns and losses, Australian shoppers are reaping the benefits of the best prices and convenience of online stores. We’re innovating our business each and every day to ensure we keep giving consumers exactly what they want at unbeatable prices.

“Traditional retail is struggling, but it doesn’t mean the entire retail industry is in the same boat. As you can see, we’re experiencing tremendous growth with no sign of slowing down.

“While some bricks and mortar stores will inevitably close down, opportunities abound in the online space. We are creating new jobs every single day, and the team at Kogan has more than doubled over the past year,” Ruslan Kogan said 

Melbourne, Australia, 30 August 2011 – Australian consumer electronics manufacturer and retailer Kogan.com today announced record yearly growth for FY10-11.

With Australian shoppers migrating online to buy consumer electronics, home appliances and other goods, Kogan experienced a tremendous year of growth.

Key figures:

• The number of products purchased increased by 264% in FY 11 compared to FY 10, showing that more and more people are buying online.
• Traffic to kogan.com.au increased 104.28% in FY11 compared to FY 10 – showing that more people are researching and looking for hot deals online.
• While in store, customers spent 6.62% more time looking around in FY 11 compared to FY 10, showing that people are spending more time investigating the best deals and doing a lot of research online before making a purchase decision.
• Conversion rates (traffic which turned into customers) increased 85.42% – showing that shoppers are more willing to make purchases online, especially for big-ticket items.
• Revenue increased close to 100% in FY 11 compared to FY 10 showing that even though the price of consumer electronics is rapidly dropping, shoppers are buying more and more online, and the Kogan business is growing at a rapid rate.

Ruslan Kogan said the strong figures were indicative of the boom in online retail and Kogan’s constant innovation.

“We’ve been leading the online retail push in Australia for over 5 years now, and these figures show that Australian consumers are now migrating online in droves.

“While traditional retailers are reporting slowdowns and losses, Australian shoppers are reaping the benefits of the best prices and convenience of online stores. We’re innovating our business each and every day to ensure we keep giving consumers exactly what they want at unbeatable prices.

“Traditional retail is struggling, but it doesn’t mean the entire retail industry is in the same boat. As you can see, we’re experiencing tremendous growth with no sign of slowing down.

“While some bricks and mortar stores will inevitably close down, opportunities abound in the online space. We are creating new jobs every single day, and the team at Kogan has more than doubled over the past year,” Ruslan Kogan said