MEDIA ALERT: 17 August 2011

World’s Leading Football Franchise Optimised for Xperia™ PLAY 

August 17, 2011, Sydney – Sony Ericsson has announced a limited time exclusive agreement* with EA Mobile™, a division of Electronic Arts Inc. to deliver the much anticipated EA SPORTS™ FIFA 12 on Android. Optimised for the world’s first PlayStation certified smartphone Xperia™ PLAY, the No. 1 sports franchise on the planet^ will be available for the device worldwide in Q4. 

With improved gameplay depth, authentic commentaries, updated teams from the world’s top leagues and all new replay systems, FIFA 12 on Xperia™ PLAY is the ultimate football experience for Android. The dedicated graphical processing unit, optimised memory bandwidth and 60fps rendering of Xperia™ PLAY enhance the football gameplay experience. Audio is also improved with enhanced commentary and crowd chants. 

*Limited exclusivity expires February 21, 2012.

^ Based on units sold world-wide as of July 25, 2011 (via NPD, Chart-track, GFK & Famitsu Marketing Data Service)