Pre-Order Promotion Gives Gamers the Chance to be an In-Game Citizen in PROTOTYPE 2’s New York Zero
Sydney – August 11th, 2011 – Gamers now have a chance to win their ultimate fantasy with Activision Publishing, Inc.’s (Nasdaq: ATVI) and GAME’s “Put Yourself in the Game,” pre-order promotion for Radical Entertainment’s highly anticipated PROTOTYPE® 2.
Australian players, 18 and older, who pre-order PROTOTYPE 2 at GAME between 12th August and 14th September 2011 will have the opportunity to go online and enter to win a trip for two to Radical Entertainment in Vancouver, Canada and become a character in the upcoming open-world action thriller. To enter, pre-order Prototype 2 either online or in store and then enter the competition via the website www.game.com.au/prototype2comp by completing the form including the Prototype 2 receipt number and answering the question “in 25 words or less, tell us why you should be chosen to be “put into the game” of Prototype 2.
“Thanks to this great partnership with Activision and GAME, we have an incredible opportunity to offer gamers something truly unique,” said Ken Rosman, Studio Head, Radical Entertainment. “In addition to just seeing themselves in the game, the winners will actually be able to locate their virtual selves and shape-shift Sgt. James Heller into their likeness. Radical wouldn’t be where it is today without our fans, and this is just another way for us to thank them for all their support.”
Matt Precious, Commercial Director, GAME Australia says: “As a games specialist we are delighted to be able to offer this exciting, once in a lifetime competition. It’s a fantastic chance for one of our customers to be part of the gaming experience they love, especially something as immersive as Prototype 2.”
The sequel to Radical Entertainment’s best-selling open-world action game of 2009, PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon. As the game’s all-new infected protagonist, Sgt. James Heller, players will cut a bloody swathe through the wastelands of post-viral New York Zero (or more simply…NYZ) with unparalleled locomotion, building up a vast genetic arsenal of deadly, biological weapons and abilities as they hunt and consume their way toward the ultimate goal – to kill…Alex…Mercer!
PROTOTYPE 2 is currently in development for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and the Windows PC. The game is currently rated “RP” (Rating Pending) by the Classification Board, with an expected “MA 15+” (Mature Audiences) rating.
For more information about PROTOTYPE 2, check out the newly updated official game web site at www.prototypegame.com. And for the truly dedicated, be sure and head over to www.facebook.com/PROTOTYPE and join the PROTOTYPE Army – a community of more than 250,000 (and growing) fans that receive constant updates from the team at Radical, and early sneak peeks at new information and assets.
About Radical Entertainment
Radical Entertainment has over a decade of hit titles, including 2009’s multi-million-unit-selling PROTOTYPE, The Simpsons Hit & Run, The Incredible Hulk – Ultimate Destruction, Scarface: The World Is Yours and more. We treat our properties with the reverence they deserve and gamers demand, and the commitment to our partners and fans continues to set us apart. Our Vancouver-based studio allows Radical Entertainment to bring the talent, tools and technology together to create entertainment that captures the world’s imagination. Now owned by Activision Publishing, Inc, Radical is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt. In 2006-2008 MediaCorp Canada ranked Radical as a Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit www.radical.ca.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.