Magna Home Entertainment has partnered with Nissan to give Man Vs Wild fans the chance to live like Bear Grylls by winning a brand new Nissan X-TRAIL.

From August 1 2011 to October 31 2011, consumers who purchase any marked Bear Grylls DVD or Blu-ray titles can enter to win a Nissan X-TRAIL Ti 2.5L Petrol Auto (on-road costs included) valued at $50,290. Each title will feature a unique entry code to be registered at a dedicated website, www.wannalivelikebeargrylls.com. The website will also feature the opportunity for fans to book a test-drive of a Nissan X-TRAIL, to like the Nissan X-TRAIL Facebook page and download a Nissan X-TRAIL brochure.

Perfectly timed to coincide with Bear Grylls’ Australian tour, the national campaign across 19 Bear Grylls titles will be supported at retail with dedicated on-pack stickers, point of sale and in-store catalogues. The campaign will also be supported with digital television, PAY-TV and print advertising.

“We are thrilled to be partnering with Nissan on this Wanna Live campaign. In August, we will release three new Bear Grylls titles – combined with this campaign, we have leveraged significant retail support. Retailers are excited to offer consumers the chance to win their very own Nissan X-TRAIL. Bear Grylls’ popularity continues to grow here and the Man Vs Wild franchise is a terrific performer for us” said Phil Maddison, General Manager, Magna Home Entertainment.

On August 3, 2011 Magna Home Entertainment will release ‘Man Vs Wild: Extreme Moments Collection’ DVD ($19.95), ‘Man Vs Wild: Limited Edition Season 2’ DVD ($49.95) and exclusive to Big W, ‘Worst Case Scenario Collector’s Edition’ ($29.95).