Sydney, Australia – July 6^th, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) announced today the biggest pre-order* incentive in the franchise’s history as FIFA 12 hits stores September 29th in Australia and September 30^th in New Zealand.

Australian and New Zealand fans who pre-order:

• FIFA 12 Ultimate edition exclusively available from  EB GAMES (Australia and New Zealand) will include 24 FIFA 12 Ultimate Team Gold packs (4 gold packs per month, for 6 months) to build their dream club + Fifa 12 steelbook + exclusive size 2 soccer ball – (http://www.ebgames.com.au/search?title=FIFA+12)
• FIFA 12 Premium Edition exclusively available from JB HI-FI (Australia and New Zealand) will receive 18 FIFA 12 Ultimate Team Gold packs (3 gold packs per month, for 6 months) + 3 Month subscription to Inside Sport Australia http://www.jbhifi.com.au/games/fifa-12-game
• FIFA 12 Standard Edition exclusively available from GAME (Australia Only) will receive 12 FIFA 12 Ultimate Team Gold packs (2 gold packs per month, for 6 months) + Autographed Tim Cahill poster http://www.game.com.au/fifa12
• FIFA 12 Standard Edition exclusively available from MIGHTY APE (Online retailer in New Zealand only)  will receive 12 FIFA 12 Ultimate Team Gold packs (2 gold packs per month, for 6 months) http://www.mightyape.co.nz/product/PS3/FIFA-12/10857645/

The FIFA 12 Ultimate Team Editions will be available on PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, or PC. FIFA 12 Utlimate Team will be available this October and these editions will be available to pre-order until September 29^th 2011 in Australia and September 30^th 2011 in New Zealand.

FIFA 12 Ultimate Team is a massive online community of fans building, managing and competing with their ultimate football team from the world’s best players in FIFA 12 .

FIFA 12 brings to the pitch the game-changing new Player Impact Engine, a physics engine that delivers real-world physicality in every interaction on the pitch.  Revolutionary gameplay innovations inspired by the real-world of football make FIFA 12 deeper and more engaging. All-new Precision Dribbling creates a higher fidelity of touch on the ball for better control in tight spaces, more time to make decisions in attack, and more control over the pace of the game . Innovations in attack are balanced by a re-designed defending mechanism. Defending is now as strategic as attacking with all-new Tactical Defending, which fundamentally changes the approach to defending by placing equal importance on positioning, intercepting passes and tackling. Plus, CPU players have been infused with Pro Player Intelligence, the next generation of player intelligence and performance.

For the latest news on FIFA 12 join more than five million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa or follow us on Twitter at www.twitter.com/easportsfifa.

FIFA 12 will be available for the PlayStation3, Xbox 360, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad™, and iPod® touch. The game has not yet been rated. Screenshots are available at www.ea-anz-press.com 
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.  EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA JAM basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA,  Tiger Woods PGA TOUR® golf , and EA SPORTS Active. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.
*Conditions and restrictions apply.