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UBISOFT® LAUNCHES UBICOLLECTIBLES™

Limited-Edition Premium Merchandise Available Exclusively Online Through UbiShop®

Sydney, Australia, July 4, 2011 – Today, Ubisoft® announced the creation of UbiCollectibles, a collection of premium, limited-edition merchandise for fans of the company’s popular brands, including Assassin’s Creed®, Might & Magic®, Tom Clancy’s Ghost Recon® and more. UbiCollectibles are available exclusively through UbiShop, Ubisoft’s official online store, and the store is now accepting pre-orders from customers.

The first UbiCollectibles are inspired by fans of the Assassin’s Creed®, Might & Magic® Heroes® and Tom Clancy’s Ghost Recon franchises. More than 29 million people have purchased an Assassin’s Creed video game, and now a fortunate 2,000 will have the chance to buy a highly detailed, hand-crafted statuette called “Ezio’s Fury.” The figurine shows Ezio in a combative stance as he moves in for the kill.

In Might & Magic® Heroes VI, Michael, the legendary Archangel, is one of the most charismatic characters, and 500 fans will now have the opportunity to own an intricate polyresin figurine of Michael, wings spread and sword drawn for battle. UbiCollectibles is using a design chosen with fans on Facebook to create this unique offering.

From Ghost Recon, a limited quantity of “Production Team” t-shirts, with the same design as those worn by the development team during this year’s Electronic Entertainment Expo, will be available as UbiCollectibles.

“UbiCollectibles are designed to give true fans something special,” said Geoffroy Sardin, Chief Europe, Middle East and Asia Marketing and Sales Officer at Ubisoft. “Each item is a custom-designed, limited edition, created to give fans an exceptional way to deepen their experience with their favourite Ubisoft universes.”

Future offerings from UbiCollectibles will include apparel, figurines, lithographs, jewellery, and replicas from Ubisoft’s best-selling brands. Pre-order information and more details on UbiCollectibles can be found at http://shop.ubi.com/ubicollectibles