SYDNEY, Australia – June 7, 2011 – The fight is on! DICE, an Electronic Arts Inc. studio (NASDAQ: ERTS), today announced that Battlefield 3™, the next installment in the internationally acclaimed Battlefield series, will be available in Australia on the 27th October and 28th in New Zealand. After three years of development, the spectacular new game leaps ahead of the competition thanks to the unique power of the Frostbite™ 2 game engine. The technology advances the state of the art, and serves as the power center that allows Battlefield 3 to deliver superior performance in character animation, visual rendering, audio/sound and physical destruction. Battlefield 3 is the only FPS in the marketplace using Frostbite 2, and the only shooter capable of making the gameplay experience feel alive with all the sights, sounds, movements and action of real-world incursions. Fans eager to jump into battle can join the multi-platform beta in September.

Battlefield 3 will be shown on the PlayStation®3 computer entertainment system and PC this week at the Electronic Entertainment Expo (E3) in Los Angeles in EA’s booth located at #1601 in the South Hall.

“We are proud to finally open the curtains and reveal Battlefield 3. The core development team has been together since 2005. We’ve grown together, taken some knocks together and now, we’re ready to take first person shooters to a whole new level, together,” said Patrick Bach, Executive Producer. “Like so many gamers out there, we’ve had some pretty wild ideas about what we’d want to see in a shooter. Until now, it was all just fantasy. But with Frostbite 2, even our most far-reaching ideas are becoming a reality.  This is the game we’ve always wanted to create.”

Battlefield 3 captures the intense reality of modern warfare across the globe. DICE is working closely with highly decorated ex-SAS operator and acclaimed author, Andy McNab, to ensure the authenticity and grittiness of today’s war is captured in both the single player and multiplayer campaigns. In the single player chapters being highlighted at E3, two new playable characters are introduced. Dmitri “Dima” Mayakovsky, a Russian undercover agent, must fight his way from the Paris Stock Exchange through the crowded city streets in a desperate attempt to stop PLR operatives from detonating a dirty bomb in the heart of Paris. Jonathan “Jono” Miller, a Marine Corporal from America’s heartland, is deployed to the barren dustbowl of the Tehran desert to engage PLR forces. This chapter showcases a classic Battlefield vehicle warfare experience as players embark on a large scale tank attack to neutralize the PLR base. The popular Battlefield multiplayer mode ‘Rush’ is also back and will be playable on PC in the EA booth.

Gamers ready to enlist can pre-order the Battlefield 3 Limited Edition and receive the Back to Karkand digital expansion pack at no extra charge.* This themed multiplayer pack pays tribute to Battlefield fans by featuring four highly celebrated maps from Battlefield 2 each now boldly re-mastered using Frostbite 2. Pre-order the Battlefield 3 Limited Edition now at http://eastore.ea.com/battlefield3. Battlefield 3 will be available for the PlayStation®3, Xbox 360® videogame and entertainment system, and the PC.

For more information on Battlefield 3, please visit www.battlefield.com, and for the latest news on Battlefield please visit http://www.facebook.com/battlefield or follow us on Twitter at www.twitter.com/battlefield.

*Conditions and restrictions apply. See http://eastore.ea.com/battlefield3 for details.

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About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  John Madden, NFL and FIFA are the property of their respective owners and used with permission.

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SYDNEY, Australia – June 7, 2011 – The fight is on! DICE, an Electronic Arts Inc. studio (NASDAQ: ERTS), today announced that Battlefield 3™, the next installment in the internationally acclaimed Battlefield series, will be available in Australia and New Zealand on October 25.

After three years of development, the spectacular new game leaps ahead of the competition thanks to the unique power of the Frostbite™ 2 game engine. The technology advances the state of the art, and serves as the power center that allows Battlefield 3 to deliver superior performance in character animation, visual rendering, audio/sound and physical destruction. Battlefield 3 is the only FPS in the marketplace using Frostbite 2, and the only shooter capable of making the gameplay experience feel alive with all the sights, sounds, movements and action of real-world incursions. Fans eager to jump into battle can join the multi-platform beta in September.

Battlefield 3 will be shown on the PlayStation®3 computer entertainment system and PC this week at the Electronic Entertainment Expo (E3) in Los Angeles in EA’s booth located at #1601 in the South Hall.

“We are proud to finally open the curtains and reveal Battlefield 3. The core development team has been together since 2005. We’ve grown together, taken some knocks together and now, we’re ready to take first person shooters to a whole new level, together,” said Patrick Bach, Executive Producer. “Like so many gamers out there, we’ve had some pretty wild ideas about what we’d want to see in a shooter. Until now, it was all just fantasy. But with Frostbite 2, even our most far-reaching ideas are becoming a reality.  This is the game we’ve always wanted to create.”

Battlefield 3 captures the intense reality of modern warfare across the globe. DICE is working closely with highly decorated ex-SAS operator and acclaimed author, Andy McNab, to ensure the authenticity and grittiness of today’s war is captured in both the single player and multiplayer campaigns. In the single player chapters being highlighted at E3, two new playable characters are introduced. Dmitri “Dima” Mayakovsky, a Russian undercover agent, must fight his way from the Paris Stock Exchange through the crowded city streets in a desperate attempt to stop PLR operatives from detonating a dirty bomb in the heart of Paris. Jonathan “Jono” Miller, a Marine Corporal from America’s heartland, is deployed to the barren dustbowl of the Tehran desert to engage PLR forces. This chapter showcases a classic Battlefield vehicle warfare experience as players embark on a large scale tank attack to neutralize the PLR base. The popular Battlefield multiplayer mode ‘Rush’ is also back and will be playable on PC in the EA booth.

Gamers ready to enlist can pre-order the Battlefield 3 Limited Edition and receive the Back to Karkand digital expansion pack at no extra charge.* This themed multiplayer pack pays tribute to Battlefield fans by featuring four highly celebrated maps from Battlefield 2 each now boldly re-mastered using Frostbite 2. Pre-order the Battlefield 3 Limited Edition now at http://eastore.ea.com/battlefield3. Battlefield 3 will be available for the PlayStation®3, Xbox 360® videogame and entertainment system, and the PC.

For more information on Battlefield 3, please visit www.battlefield.com, and for the latest news on Battlefield please visit http://www.facebook.com/battlefield or follow us on Twitter at www.twitter.com/battlefield.

*Conditions and restrictions apply. See http://eastore.ea.com/battlefield3 for details.