Friday the 13th – Lucky for Some!
15th Annual AIMIA Award Winners Announced
Australia’s Leading Digital Talent Celebrated at Sydney Ceremony
SYDNEY, Australia – 16 March 2009 – The Australian Interactive Media Industry Association (AIMIA), Australia’s peak industry body for digital and interactive content, has tonight honoured the 24 winners of its 15th annual AIMIA awards at a glitzy ceremony bringing together over 700 industry leaders at Sydney’s Australian Technology Park.
Hosts Adam Spencer and Airlie Walsh kept the crowd entertained and the evening did not disappoint, with a capacity crowd of members and guests.
Returning AIMIA president Guy Gadney used his speech to highlight how rapidly business models are changing and the need for the digital industry to promote new revenue opportunities.
The twenty-four winners this year beat out stiff competition from a record breaking number of entries, up 15 per cent on last year. This comes on the back of its latest Digital Service Index, which predicts revenue generated through digital services in Australia will rise close to 25 per cent in 2009.
The ‘Amys’ continue to expand with over 21 categories represented in 2009, ranging from retail to government, sport to content for children.
John Butterworth, AIMIA CEO, said, “Digital continues to grow beyond marketing and advertising and has quickly established itself as the medium of trust for commerce and government. These awards prove that with representation this year from major banks, the defence department, large retail brands, and leading NGOs including the United Nations.
“The winners and finalists this year have shown how strong the depth of talent is in Australia. Tonight we have seen a showcase of ground-breaking work in online advertising, education, mobile and entertainment.
“It may be Black Friday, but tonight we are celebrating Australian innovation. It’s this strength of ideas and execution that will help us weather the current economic climate and emerge as a stronger industry. Tonight’s awards are one way we can measure the success of Australia’s digital economy and the bright futures of our digital talent.”
Supporters of AIMIA Include Gold Patron: BigPond, Official Hosting Partner: Macquarie Telcom, Media Partner: Digital Media, Silver Patrons: KPMG, Hyro, Australian Peal Divers, Spectrum, Microsoft, New South Wales Department of State & Regional Development, Ogilvy, Tresscox, IBM, Intel and I-Nex, Bronze Patrons: The Australian Channel and Viocorp and Awards Sponsors: BBC.com, IBSA, Jmango, LaVolta and Nett.
To find out more information about the winning entries of the 15th Annual AIMIA Awards, visit: www.aimia.com.au/awards. Images of the winning work can be found here
The winners of the 15TH Annual AIMIA Awards are:
|
|
Category |
Name |
Firm |
|
winner |
Best Advertising or Marketing |
Jumper |
Soap Creative and 20th Century Fox |
|
highly commended |
Best Advertising or Marketing |
Project 696 |
BMF, Lion Nathan Australia |
|
winner |
Best Children’s |
The Playground |
ABC Television |
|
winner |
Best Classifieds & eTrading |
TrueLocal website |
TrueLocal.com.au |
|
winner |
Best Cross-Platform Content or Content Integration with an Offline Advertising Campaign |
United Nations Voices Project |
United Nations, Saatchi & Saatchi, The Hyperfactory & Mobot |
|
winner |
Best Cultural, Lifestyle or Sport |
12 Canoes |
Wanted Digital |
|
winner |
Best Use of Social Media |
Sony Australia: The Quantum Code |
Euro RSCG Australia |
|
winner |
Best Enterprise |
Resn 08 |
Resn |
|
winner |
Best Entertainment |
PlayStation Games Universe |
BMF & Sony Computer Entertainment |
|
winner |
Best Export Achievement |
TigerSpike Phoenix Platform |
TigerSpike Pty Ltd |
|
winner |
Best Financial Service |
BankWest – Happy Banking |
Host |
|
winner |
Best Learning & Education |
12 Canoes |
Wanted Digital |
|
winner |
Best Mobile Advertising or Marketing |
United Nations Voices Project |
United Nations, Saatchi & Saatchi, The Hyperfactory, Mobot |
|
winner |
Best Mobile Product or Service |
EA direct-to-consumer mobile site |
Electronic Arts; Front Foot Media |
|
winner |
Best News, Media or Reference |
Wotnews.com.au |
Wotnews, Boomworks |
|
winner |
Best Non-profit or Government |
United Nations Voices Project |
United Nations, Saatchi & Saatchi, The Hyperfactory, Mobot |
|
winner |
Best Retail |
Champagne Gallery |
R&B Creative Communication |
|
winner |
Best Science, Health or Environment |
Catchment Detox |
ABC Science/ABC Local Radio, CSIRO & eWater CRC |
|
winner |
Best Student Project |
iWiFi Bondi |
iWiFi, Institute of Interactive Media and Learning(IML) & UTS |
|
winner |
Best Tourism or Travel |
Web TV portal for Tourism Queensland |
Tourism Queensland, Clemenger Harvie Edge – Brisbane, Viocorp |
|
winner |
Best Word-of-mouth, Peer-to-peer or Viral |
Sony Australia: The Quantum Code |
Euro RSCG Australia |
|
winner |
Effectiveness Award |
Tree People |
Lowe Sydney, Genesis Energy |
|
Best of the best |
Best Entertainment |
PlayStation Games Universe |
BMF & Sony Computer Entertainment |
|
Outstanding Contribution |
Peta Pash, Project National Manager, mega (mobile enterprise growth alliance) |
|
ABOUT AIMIA
AIMIA is the peak body representing the Interactive Media and Digital Content industry. Founded in 1992, AIMIA promotes growth and success in the Australian interactive media industry and its services include acting as a lobby group, providing industry news, hosting professional functions, and organising its annual Interactive Media Awards. AIMIA members are drawn from the broad spectrum of the Australian IT industry, including producers and developers of digital content and applications for interactive platforms such as broadband and narrowband internet services, interactive television, wireless, CD/DVD media and games consoles. AIMIA also delivers export assistance to members through the TradeStart program in partnership with Austrade.