New Direct-to-Consumer Platform Offers Anytime, Anywhere Access to Gaming’s Best Content Including Battlefield 3, FIFA 12 and More
Sydney, Australia June 3, 2011 — Electronic Arts (EA) Inc. (NASDAQ: ERTS) announced today the launch of Origin™, EA’s direct-to-consumer gaming platform. Available today at http://store.origin.com/au Origin is where gamers can go to find, purchase and download all the best content from EA. More than 150 games are currently available on Origin, and in the months ahead, Origin will be the place to purchase and download exclusive limited edition copies of highly-anticipated EA games, including Battlefield 3™ and FIFA 12, as well as content from EA Partners including Alice: Madness Returns™ and 38 Studios’ Kingdoms of Amalur: Reckoning™.