SYDNEY, 16 March 2009 – Thanks to PlayStation®, the potential career defining ‘Launch
Your Band’ (LYB) competition is on again. The event, now in its third-year, is designed to
uncover unsigned acts looking to get their music out there. It is also an innovative way for
Perisher to secure cutting edge music for its freeride television commercials, whilst helping
bands to gain national media exposure.

The 2009 competition opened at midnight on 10 March and already there has been a great
response with many unsigned bands eagerly uploading their music and lyrics. “This year is
tipped to be bigger than ever. So far the entries have been very diverse and are coming from
all over Australia, which is fantastic. This is creating interesting listening and no doubt will
result in a tough job for judging,” said Marty Adnum, Creative Director of Out of the Square
Media, Perisher’s media agency and innovators of LYB.

Presenting partner, PlayStation, continues its long-standing association with Perisher and is
proud to be doing its bit to put upcoming Aussie artists into the spotlight. “This will be our
twelfth season supporting Perisher and to have the opportunity, in turn, to support some great
upcoming Aussie music talent was an exciting opportunity for us,” said Raoul Bedford, Senior
Marketing Director, Sony Computer Entertainment Australia. “Through SingStar, exclusive to
PlayStation, we have seen firsthand some of the amazing talent out there, beyond the
SingStar’s who play socially to simply have great fun. PlayStation is thrilled to be the
presenting partner of Perisher’s Launch Your Band to discover the next big act to hit the
slopes!”

Last year’s competition attracted over 400 entries with the winners, Burn the Drama, taking
out the competition with their indie-rock inspired song ‘Live in the Moment.’ Not only did they
appear on Perisher’s freeride television, radio and on-line ads, they also had a video clip
produced and won a horde of other great prizes. Since then, Burn the Drama, along with 2007
LYB winners Jordan Millar & The Question, have gone on to gain national media attention
and both bands have released their own albums.

This year, in addition to winning Perisher’s lucrative recording deal, first prize will also receive
the opportunity to perform live at the Perisher Spring Carnival, a Perisher snow holiday, Nikon
digital camera, Lonsdale clothing and presenting partner, PlayStation, is giving away
PLAYSTATION®3 SingStar® packs which include the latest hit artist collection,

SingStar®Queen.

There are also great prizes for 2nd, 3rd, 4th and 5th places, plus the top twenty entries will be
featured on the Fusion Parks and Pipe jukebox and Perisher’s First Tracks compilation CD.
Entries will be judged on originality, composition and relevance to Perisher’s funky freeride
scene.

Those with little or no musical talent also have the opportunity to win an exciting trip to
Perisher in the ‘Your Pick’ category. Entrants simply write in with their Launch Your Band pick
and a reason why, to win an awesome Perisher snow holiday for two people.
Winners will be announced Friday 10 April 2009.
What: Perisher’s Launch Your Band competition.
When: Entries open 10 March 2009 and close 31 March 2009.
How: Enter online at www.launchyourband.com.au. See website for competition terms and
conditions, information on how to enter and the opportunity to make your pick.
Cost: FREE