Pull Pranks, Plan Bachelor Parties, Play With Imaginary Friends, And More With The Sims 3 Generations

SYDNEY, Australia May 31, 2011 – Let your inner prankster out! The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced that The Sims™ 3 Generations Expansion Pack* will be available for purchase this week worldwide. The newest expansion to The Sims 3, the best-selling PC game of 2009**, The Sims 3 Generations allows players to tell the most fulfilling stories yet, from exploring the imagination-fueled world of childhood, into the rebellious teenage years, and on to an adulthood full of weddings, parties and life’s uncertainties. Whether the player prefers to design houses as a builder, create moments as a storyteller, be mischievous as an experimenter, or fulfill lifetime wishes as an achiever, they’ll be able to explore every phase of life with new gameplay features, moodlets, objects and more that are specific to each age.