AUSTRALIA – May 26, 2011 – Today, Ubisoft® announced that it will kick off E3 with an invitation-only press conference on June 6, 2011 at 2:30 pm PST at the Los Angeles Theatre where attendees will be treated to never-before-seen demonstrations of Ubisoft’s fiscal year 2012 line-up and exclusive new announcements. Following the press conference E3 attendees can view and play Ubisoft titles at the booth located in the South Hall of the Los Angeles Convention Centre from June 7-9, 2011. This year’s E3 also marks the start of Ubisoft’s 25th anniversary celebration; the company is celebrating this milestone by delivering its strongest and most diverse brand portfolio to date, with titles spanning all major genres and platforms, including a variety of action adventure and shooter titles, fitness games, online titles and casual games to play with the family.
“Ubisoft has been delivering top-notch entertainment for 25 years, and we’re incredibly grateful for all of our fans,” said Yves Guillemot, chief executive officer at Ubisoft. “We plan for the upcoming years to be just as exciting and full of innovation, and the wide range of creative, fun and unique titles we’re demonstrating at E3 illustrate the stellar talent of our development teams and Ubisoft’s ongoing investment in delivering entertaining and innovative products to consumers.”
High Definition
Already known for its growing collection of blockbuster brands, Ubisoft’s E3 line-up features high definition titles that set the bar for gaming creativity and quality, including: Assassin’s Creed® Revelations, Call of Juarez®: The Cartel, Driver® San Francisco, Rayman Origins and Tom Clancy’s Ghost Recon® Future Soldier.
Online
Ubisoft is entering the online games market in earnest, giving customers continuous connections to their favourite games whenever and wherever they want. By offering innovative new online titles, Ubisoft is using this year’s E3 to announce its presence as a key player in the online games space. Titles on display include: From DustTM, Tom Clancy’s Ghost Recon® Online, and TrackMania2 Canyon.
Casual
Ubisoft rules the casual market, holding the number one third-party position on Kinect, 3DS and Wii. Ubisoft continues to pioneer on emerging mainstream technologies and creating games with real-life benefits that the whole family can enjoy. Ubisoft’s casual games featured at E3 include: The Adventures of Tintin, MotionSports Adrenaline, RocksmithTM, the upcoming new Raving Rabbids®, Just Dance®, and Your ShapeTM games.
Additionally, during E3 exhibition hours Ubisoft will host an exclusive Rocksmith-branded tour bus outside of the Los Angeles Convention Centre. Located in the concourse walkway between the West and South Halls, consumers can hop on the bus to demo the revolutionary new music experience that is the first and only game that plugs into any real guitar.
For fans not attending E3, Ubisoft’s press conference will be streamed live at http://www.uplay.com and http://www.youtube.com/ubisoft. In addition, key elements from Ubisoft’s E3 booth, including exclusive interviews with developers and game trailers, will be available to view online at http://www.youtube.com/ubisoft. For up-to-the-minute E3 news updates from Ubisoft, please visit: http://twitter.com/ubisoft