Monday 16, May 2011
Ahead of the launch of one of this year’s most highly anticipated movie releases, Transformers Dark of the Moon, Toys”R”Us Doncaster revealed their exciting new range of Transformers movie action toys at a special preview event on Saturday evening – and the crowds poured in!
Fans and families were invited to dress as their favourite Transformer and enter the world of Autobots and Decepticons. Fans were left delighted as they were greeted by leading characters, Optimus Prime and Bumblebee at the event. Kids and adults then posed for photographs with their heroes against the Toys R Us virtual Transformers background, taking home a free treasured memory from the evening.
Visitors to the event were the first in Australia to be able purchase from the Transformers Dark of the Moon collectible range.
Toys”R”Us spokesperson Marion Joyce explains why Transformers merchandise is certain to be amongst the hottest selling items of 2011:
“Transformers is one of the most successful animation and movie franchises of all time and has been inspiring imagination and entertaining children – and grown-ups! – for more than 20 years. The new Transformers Dark of the Moon is absolutely the most exciting evolution in the saga yet and the characters and action figures inspired by the movie are guaranteed to become instant hits with longtime fans and collectors of the series and a new generation, who had the chance to meet the Autobots and Decepticons for the first time.”
Notes to Editors
Items expected to be in high demand include will include:
- Transformers Cine-Mask 3D Masks
- Transformers Robopower Activators
- Transformers Cyberverse Autobot Ark Space Craft
- Transformers Cyberverse Legion Class Action Figure
- Transformers Mechtech Leader Action Figure
Transformers Dark of the Moon releases in cinemas on 30th June, 2011.
Images of product and Transformers artwork available on request.