EB Games helps keep Starlight doors open to seriously ill children

The Starlight Children’s Foundation thanks EB Games Australia for its continued efforts to brighten the lives of seriously ill children on Starlight Day 2011.

Starlight Day kicked off in 371 EB Games stores nationally on the 27th of April to the 3rd of May, with the EB Games team hosting in-store competitions and collecting donations to raise $475,000 towards the target of $2.2 Million for Starlight Day 2011.

Debra McGrath, EB Games National Brand and Marketing Manager thanked all the generous customers for their support during Starlight Week: “EB Games would like to say a massive thank you to all our generous customers that donated or traded during Starlight Week. This year’s result is simply amazing and could not have been achieved without local community support right across Australia.”

Louise Baxter, CEO of the Starlight Children’s Foundation talks about the impact EB Games will have on Starlight programs: “The funds raised by EB Games and its staff will be vital in continuing to deliver our Starlight programs 7 days a week.”

“Every minute of every day a child is admitted to hospital. Thousands of these admissions will lead to a diagnosis that will impact upon the whole family, and change their lives forever. Starlight’s programs are developed to distract children in hospital from the pain and stress of their illness and transform their experience of illness and treatment into a positive one. Starlight relies on the generosity of partners like EB Games to continue to brighten the lives of these children.

Starlight’s relationship with EB Games began in 2007 with donations of gaming consoles to update the Starlight Express Rooms around the country and soon blossomed as EB Games joined the Starlight Day fundraising effort.

“EB Games are proud to be a Starlight supporter as it allows our whole team to give back not only in a monetary sense but most importantly in a personal sense through hospital visits and VIP Shopping Experiences. The joy that an individual can give a hospitalised child just by spending time with them is invaluable and we look forward to continue to dedicating our time to this special initiative”, McGrath stated.

Starlight will announce if it has reached its Starlight Day 2011 target of $2.2 Million at the end of May. Starlight is now calling for continued support throughout May, asking for people to host their own Star Party to add to the Starlight Day 2011 tally.

The concept is simple – hold a fundraiser at work, at school, or at home and help brighten the lives of seriously ill children. If you’re raising money for Starlight, we’re going to call it a STAR PARTY!

To make a donation, host a Star Party or to find out how you can support the Starlight Children’s Foundation, visit www.starlight.org.auor call 1300 727 827