Adobe has announced a strategic new media alliance with three Time Warner Companies; Turner Broadcasting, Warner Bros. Entertainment and HBO. The alliance was formed to foster collaboration on the delivery of rich media experiences utilising Adobe’s Flash Platform and video solutions. As part of the agreement, these companies plan to accelerate the development of digital rights management for the Web and desktop, and metadata and audience measurement solutions to improve the discovery and monetisation of content. The media alliance is intended to utilise Adobe’s Flash Platform and video solutions to provide differentiated experiences for consumers of HBO, Turner Broadcasting and Warner Bros. Entertainment content across multiple distribution platforms. 

The full release can be seen here http://www.adobe.com/aboutadobe/pressroom/pressreleases/200903/030309AdobeTimeWarner.html