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Kogan Addresses Consumer Demand with New Audio and Heating Products

Melbourne, Australia, 19 April 2011 – Kogan today addressed growing consumer demand with a Soundbar, Retro Internet Wi-Fi Radio, and new Heating and Cooling products.

The suite of new products marks Kogan’s continued expansion into appliances and home theatre.

Ruslan Kogan said that Kogan is being recognised as the best value in Australia, allowing it to create a wider range of products.

“We’re listening to our customers each and every day. What we’re hearing is that they want even more Kogan products.

“We’ve already become synonymous with great value TVs, gadgets and electronics. Today’s launch shows that we’re capable of creating so much more.

“The Kogan Soundbar shatters prices in the audio market, delivering a high quality home theatre experience at a fraction of the cost.

“We’re also expanding our award winning Digital Internet Radio range with a retro design, and giving Kogan customers the option of a dedicated heater, or a reverse-cycle portable air conditioner.

“The launch of our new Kogan Agora products last week was a phenomenal success. We’ve already sold out of the first two production runs of our 7” Tablet with Capacitive Touchscreen.

“We’re creating exactly what Australian shoppers want at the precise time they need it. The range of heating devices comes just in time for the winter chill.

“We take each and every suggestion from our customers seriously. Last month a Kogan Facebook fan suggested we create a soundbar style device, and here it is!

“Throughout 2011 you’ll see a wider range of Kogan products in more homes around Australia,” Kogan said.

Kogan’s new range of sound and heating products are available today using the LivePrice system (patent pending).

Kogan Soundbar with Wireless Subwoofer – 75W SRS Surround Sound – Starting at $130

Kogan Wi-Fi DAB+ Digital Internet Radio – Retro Edition – Starting at $180

Kogan Portable Electric Panel Heater – Starting at $120

Kogan Reverse Cycle Portable Air Conditioner & Heater – Starting at $340

Media Contact:

Vuki Vujasinovic
email: vuki@clickpr.com.au
phone: 0422 492 660
twitter: @vuki

About Kogan

Kogan is a designer, manufacturer and retailer of consumer electronics. Kogan’s streamlined business model allows us to bring the latest and best consumer electronics and home appliances direct to the door of smart shoppers through kogan.com.au and kogan.co.uk. We engage our customers through our blog, Facebook and Twitter, and release new products based on the feedback we receive. We believe there is always a better way to create and deliver the technology people want.

Kogan has received many awards for success in Australian and International markets including:

  • BRW 2010 Fast 100
  • BRW 2010 Young Rich List
  • BRW 2010 Fast Starters list
  • Australian Retail Association 2010 Retail Innovator of the Year
  • T3 magazine most influential people in technology
  • The Age Top 100 most influential people in Melbourne
  • BRW 2009 Young Rich List
  • BRW 2009 Fast Starters list
  • Anthill Top 30 Under 30 Entrepreneurs
  • My Business 2010 Best Young Gun in Business
  • Ernst & Young Entrepreneur of the Year, Young Category, Southern Region