Newest Expansion Pack to Critically-acclaimed The Sims 3 Brings New Activities, Celebrations, Drama and Ways to Be Creative Through Each of Life’s Stages from Child to an Adult

Sydney, Australia April 6, 2011 – Take a deep dive into the wonders and joys of each age with a whole spectrum of rich life experiences. The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced that The Sims 3 ™ Generations Expansion pack* is in development and will hit store shelves worldwide this spring. Players will be able to take the reins and act out life’s most humorous and memorable moments from childhood to teenage years to adulthood in this new expansion pack to The Sims 3, the best-selling PC game of 2009**.