10th Anniversary Year Marks the Best in the Social Game’s History

24 March 2011: Habbo Hotel, the world’s largest teen virtual community and social game, has now reached 200 million registrations. Each individual registration equals one virtual character called a “Habbo.” The 200 millionth Habbo was created during the first week of January in Habbo.com in the US.

Habbo Hotel was founded in 2000, when the first community launched in Finland. Since then, it has expanded worldwide, and currently has users from more than 150 countries globally. Habbo Hotel garnered its first 100 million registrations in June 2008. This new milestone indicates growth has accelerated substantially in the past two and a half years.

Habbo Hotel celebrated its 10th anniversary in 2010. It was also the site’s most successful year, as 42 million registered characters logged in, representing one-fifth of the total Habbos ever created. These characters spent over 400 million hours enjoying the social game and community over the entire year.

“It’s been a wonderful journey to see Habbo Hotel grow during the past 10 years from a small Finland-based virtual community to a service reaching millions of users every month worldwide. Celebrating 200 million registrations is truly a milestone for us,” said Timo Soininen, CEO of Habbo’s parent company Sulake. “The fast, continuous development of Habbo Hotel has enabled us to make quick changes and create new features according to our users’ needs. We are excited to reveal many fresh and exciting features and improvements in 2011.”

Sulake published two blogs earlier in January regarding the success of Habbo Hotel in 2010. For more details, visit www.sulake.com/blog.