Sydney, Australia – 15th March, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced the Australian availability of new Lexar® Professional Secure Digital Extended Capacity (SDXC) memory cards. The new high-capacity Lexar Professional 133x SDXC cards enable the capture, storage, and transfer of extended lengths of 1080p high-definition (HD) video and continuous, rapid-fire image capture in a single, high-performance solution. The Lexar Professional 133x SDXC card is the first available in a 128GB capacity, and is also offered in a 64GB capacity. Both cards are speed rated at 133x, providing a minimum guaranteed transfer speed of 20MB per second, and feature a Class 10 speed designation.
“Professional photographers increasingly need memory solutions that are reliable and versatile enough to store both videos and photos securely. This need is due to the increasing convergence of digital photo and video-capture methods,” said Richard Clarke, national sales manager ANZ, Lexar Media. “The 64GB and 128GB Lexar Professional 133x SDXC cards offer solutions to professionals shooting large volumes of HD video and high-resolution images through combining large capacities and high-speed performance.”
The Lexar Professional 133x SDXC memory cards are compatible with all SDXC-enabled devices. The cards include the latest version of award-winning Image Rescue software to help recover lost or deleted photo and video files. Professional photographers can now capture, store, and manage more of the photo and video content critical to their livelihoods.
Lexar Professional 133x SDXC cards provide consumers with the quality and reliability they have come to expect from Lexar Media. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.
Pricing and availability
The Lexar Professional SDXC 133x memory cards are available now on Lexar.com, in specialty photo retailers and consumer electronics outlets including Australia Post, Big W, Dick Smith Electronics, Harvey Norman, JB Hi-Fi, Kmart, Newslink, Target, Teds Camera and The Good Guys, WH Smith, .
· Lexar Professional 133x SDXC 64GB AU$296.80
· Lexar Professional 133x SDHC 128GB AU$504.50
The Lexar Professional SDXC cards include a limited lifetime warranty and free, dedicated professional technical support.
Australian distributors of Lexar Media products include: Cellnet Group Limited – Ph: 1300 235 563 and WestGroup International – Ph: 1300 130 578.
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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.
Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.
Lexar. When Memory Matters.™
About Micron
Micron Technology, Inc. is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron’s common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.