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Calling all Heroes! Find out this week why 7 is your lucky number

10 March 2011, Australia & New Zealand – Battlefield Heroes™, the hit arcade cartoon shooter, has reached an exciting milestone and wants all gamers to join the celebration. The game has hit seven million registered players and to say thank you, the team is offering a bevy of special promotions for seven days (8 March – 15 March).

During this time, gamers from around the world will receive a pack including 77 bandages, 77 Battlefunds and 77 wrenches just by logging in*. The celebration doesn’t stop there! For a limited time, players can also take advantage of a cool store offer. For only 777 Battlefunds, players get a 7-day XP boost, a 7-day VP boost, a 7-day Sarge’s stamina boost and 777 tonics**.

Battlefield Heroes is a Play4Free third-person shooter that brings classic Battlefield gameplay to a mass audience. Available for download at http://www.battlefield-heroes.com, the game features fun cartoon-style graphics and gameplay that caters to players of all skill levels. Battlefield Heroes is easy to pick up and play but has robust character customisation and sticky online features so gamers can spend hours building up their characters and conquering the world.

Battlefield Heroes is leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry, now anyone can be a hero on the battlefield!

Learn more about the game at www.battlefieldheroes.com or follow us on Facebook (http://www.facebook.com/bfheroes) and Twitter (http://twitter.com/bfheroes).

*Offer expires 15th March 2011. Code expires 15th March 2011. Valid only at the Battlefield Heroes store. Customers will receive the code for the content via an on screen pop-up when they play Battlefield Heroes online. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. May not be combined with any other offer, gift card, rebate or discount coupon. Void where prohibited, taxed or restricted by law. Internet connection and EA account required. You must be 13+ to register with EA online. EA may retire online features after 30 days notice posted on www.ea.com/2/service-updates.

** Offer expires 15th March 2011. Value of discount will be deducted from Battlefield Heroes content at time of purchase. Valid for new orders of equal or greater value only. Discount is valid only on purchases from the BF Store at www.battlefieldheroes.com. Limit one offer per person. Customers are responsible for shipping, handling and applicable sales tax. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. Void where prohibited, taxed or restricted by law.