Magna Home Entertainment’s, brand new release of Jim Henson’s Dinosaur Train: I’m a T-Rex is the hit new preschool phenomenon roaring on to shelves 2 March 2011.

From the powerhouse of the Jim Henson Company, responsible for classics such as The Muppets and Fraggle Rock comes every preschoolers dream; dinosaurs and trains mixed in with colourful CG animation and catchy songs. Board the wondrous Dinosaur Train alongside star of the show, Buddy a preschool aged T-Rex and his siblings Don, Tiny and Shiny as they learn basic scientific thinking and natural history. Officially launched in the US late 2009, Dinosaur Train, most recently moved to number one preschool show for kids aged 2- 5 above Dora, Spongebob and Curious George.

In Australia, Dinosaur Train was launched on Nick Jr. in September 2010 and currently airs twice daily Monday to Friday and Saturday afternoons. It is currently the number two boys’ animated series on Nick Jr. Dinosaur Train is also well received by female audience members. Under the sea themed episode make Dinosaur Train an on air event for Nick Jr. in January 2011.

Magna will be running television commercials for the month of March promoting Jim Henson’s Dinosaur Train: I’m a TRex DVD to promote consumer awareness.

The Dinosaur Train toy lines need no introduction, launched November 2010, they are literally are a roaring success with the toys sold out until February 2011. The Interaction Smart Talking technology allows the toys to speak to you and other toys in the range. Myer, Big W and Target are all on board to release the toys in 2011.

Jim Henson’s Dinosaur Train: I’m a T-Rex is the first DVD to be released in the series. This colourful, educational series is sure to capture the imagination of preschoolers as they learn all about dinosaurs and science. Gauging reactions of the audience so far, Jim Henson’s Dinosaur Train is sure to be a roaring success.