11 February 2011, Australia & New Zealand – When users turn on their new BlackBerry® Playbook™ tablet for the first time, they had better be prepared for some fun and excitement with two iconic games from Electronic Arts preloaded* and available for hours of entertaining gameplay – Need for Speed™ Undercover, the high-octane action game, and Tetris®, one of the world’s most popular video games of all time.
Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) and Electronic Arts Inc. (NASDAQ: ERTS) made the announcement today, ahead of this year’s Mobile World Congress, (February 14 to February 17, 2011, in Barcelona, Spain) where the companies will demonstrate Need for Speed Undercover and Tetris running on the highly anticipated BlackBerry PlayBook and showcasing the tablet’s next generation, high-definition 3D capabilities.
“The BlackBerry PlayBook is an ideal tablet for gaming with an incredibly intuitive touch interface, high-end multimedia features and groundbreaking performance that allows apps to run smoothly and quickly,” said Tyler Lessard, Vice President, Global Alliances and Developer Relations at Research In Motion. “We are thrilled to work with EA to offer the popular Need for Speed Undercover and Tetris to BlackBerry PlayBook users right out of the box.”
“BlackBerry Playbook owners are in for a thrill playing Need for Speed Undercover and Tetris when the new tablet launches,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “Bringing these games to the BlackBerry Playbook is an exciting way for EA to deliver exciting experiences to more consumers on a brand new device. The quality built into EA’s games showcases the BlackBerry Playbook’s performance and appeals to a wide audience of consumers.”
The ultra portable BlackBerry PlayBook looks and feels great, measuring less than half an inch thick and weighing less than a pound. It features a vivid 7-inch high-resolution display that is highly-responsive, with a fluid touch screen experience for apps and content services. The BlackBerry PlayBook is a multitasking powerhouse, powered by a 1 GHz dual-core processor and the new BlackBerry® Tablet OS.
Known for delivering unparalleled white-knuckle racing, creative customisation and street style, the Need for Speed series has generated over $3B in life-to-date sales and has become a powerful pop culture phenomenon. Tetris, licensed to EA by The Tetris Company, is one of the best-selling games of all time with more than 100 million paid mobile downloads. EA has developed the Tetris game on more than 15 different platforms to date.
EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit www.EAMobile.com, join the company on Facebook at www.facebook.com/EAMobile or follow the company on Twitter at http://twitter.com/EAMobile.