GAME are wanting to raise awareness of the hidden value in old games in order to stimulate debate about all
aspects of the games market and game retailing in general.

As part of this process, they are releasing a series of slightly out-there (very) short films to explain more whilst highlighting the deals they have on offer, check out the first of these below.

Impulse Gamer believes that this is a very valuable campaign as some retailers are maximising their profits through second hand titles. Let’s hope that other retailers will follow in order to stimulate some healthy competition for the consumer.