Simms International to distribute Creative speaker and headphone ranges; focus on Apple channel
SYDNEY, Aust. — 03 February, 2011 — Simms International today announced that it will be carrying the speaker and headphone lines from digital entertainment powerhouse Creative. With products available from today, Simms International will concentrate primarily on servicing the Apple channel, where it already has vast experience and strong relationships.
Creative has returned to the personal audio space with a very stylish range of products. Leading with its wireless speaker range incorporating state of the art Bluetooth technology, these latest products are compatible with a wide array of devices from iPod, iPhone and iPad through to other smart phones, Macs, PCs and any device that is Bluetooth enabled.
Amongst the Creative products offered by Simms International will be the top of the range Zii Sound and Creative wireless speakers that deliver the best in wireless audio, while the Gigaworks and Inspire lines will delight anyone in need of quality desktop audio. Creative’s excellence in wireless audio devices extends through its range of wireless headphones, led by the new Creative WP-300, and the company’s extensive series of in-ear headsets ensure listeners always have access to outstanding acoustics wherever they travel.
“Creative is a world leader in sound technology. With their quality of sound at these aggressive price points, they are without peer.” said Danny Moore, Managing Director of Simms International. “The Creative brand fits very neatly into our stable of category leading vendors, we believe Creative has the potential, and will become the leader in this category.”
Lorant Corba, ANZ Country Manager of Creative Technology, said: “With our exciting new range of Pure Wireless speakers and headphones, Creative is in a strong position to offer a unique range of quality consumer audio products in the Apple and retail channels. Simms International is the obvious partner given their proven record and capabilities in these channels, as well as their focus on world leading brands. We have every confidence in the success of this relationship.”