Sydney, 05 February 2009 – Sony Computer Entertainment Australia (SCE Aust.) today released details of its 2008 retail performance, highlighting exceptional software sales across all PlayStation® platforms, with another stellar software line up anticipated in 2009. 

Based on GfK 2008 calendar year retail data, a 42% unit share of all Australian software sales for the year by platform was achieved across the three PlayStation formats – selling over 7.45 million units. Hardware sales were also strong, with GfK reporting PLAYSTATION®3 (PS3™) sales of almost 213,000 units for the 2008 calendar year. Available in the market for less than two years, the PS3 now celebrates a solid install base of 460,0001 consoles in Australian homes. In addition to the device’s impressive range of high definition entertainment features, including a Blu-ray player and the ability to showcase music, movies and pictures, plus connect to others through the PlayStation®Network, all on the living room TV, it’s the suite of games that are really attracting consumers to the console. As a result, the PS3 is experiencing a high software attachment rate, representing over seven games sold for every unit purchased to date.