The iPad has changed the publishing landscape – forever. We are thrilled to announce that FILMINK, Australia’s longest-running and best loved consumer movie magazine, has taken the leap into the digital future with the FILMINK app – the world’s first movie magazine designed specifically for the iPad.

It doesn’t matter whether the reader is in Barbados or somewhere in the vicinity of the back o’ Bourke, if they have an iPad, they will be able to get FILMINK Magazine by simply tapping into Apple’s popular App Store.

This initiative takes FILMINK into a fresh market – it brings the brand into the pockets of the country that the printed magazine can’t reach. At the same time, the FILMINK app flies out of Australia and into the global marketplace. Now FILMINK can speak to film fans everywhere.

Movies and mobile devices. It’s the ideal marriage. And with the iPad market growing by the day, there are increasing numbers of users hungry for engaging content, and there’s more and more tablet devices for consumers to choose from – devices that FILMINK plans to find a home on.

The FILMINK app will have everything you already know and love about the magazine yet it will break out of the confines of the printed page.

Now it moves. Now you can interact with it. Now you can immerse yourself in it. When you read a feature about an upcoming movie, the FILMINK app will be able to take you behind-the-scenes with a video. When you read a movie review, you’ll also be able to watch the trailer.

The FILMINK app will include all the printed magazine’s regular features but with enhanced and often exclusive content, including videos, interactive photo galleries and sound bites. It will follow the successful launches of other iconic print magazines that have entered the app world – titles like Vanity Fair, Wired and The New Yorker.

Early in the development phase, FILMINK approached Adobe and a partnership was born. Screen Australia has also supported the venture through their innovative Research & Publication Partnership Program.

“We are incredibly excited to be launching the app,” says FILMINK’s publisher and founder, Dov Kornits. “This is the future of publishing and that’s why we’re onboard with this now. It’s a greener way to publish and we envision that the app will build on our existing loyal readership and take in untapped layers of new readers who are looking for more from a magazine.

“And like digital publishing itself, the FILMINK app will grow and evolve.”

The FILMINK app will be available from Apple’s App Store from February, 2011.

A commercial promoting the app, starring an Australian film & TV personality, will screen on SBS TV, the French Film Festival, the Australian Film Festival, the Tropfest live event in and virally in March.