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ASUS chooses Dash PR to handle PR business

May 8, 2008 – 10:11 am
Sydney, Australia, May 8, 2008 – Global technology vendor ASUS has appointed Dash PR to manage its public relations in Australia. As market leaders in the technology space, ASUS is renowned for its innovative products and is the first brand to launch luxury notebooks drawn from raw materials such as leather and bamboo, as well as setting a precedent with the revolutionary Eee PC. ASUS has engaged Dash PR, which launched last month, to develop awareness of the brand and its diverse range of products within the Australian market. The campaign focuses on new product releases, business profiling, lifestyle features and analyst relations for ASUS and its products. Since launching, director of Dash PR Christine Kardashian has been busy promoting the business – “PR’ing” herself – and speaking with potential clients. She was happily surprised to hear from ASUS and their intention to engage Dash PR’s services. Kardashian is very familiar with the ...

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EA AND STEVEN SPIELBERG LAUNCH BOOM BLOX

May 8, 2008 – 10:10 am
Explosive Fun With High-Energy, Action-Packed Entertainment On The Wii  Sydney, Australia., May 7, 2008 – Throw, grab, and blast your way through the must-have Wii™ game for Summer 2008! The EA Casual Entertainment Label (NASDAQ: ERTS) today announced that BOOM BLOX™, the first game released in collaboration between EA and director and producer Steven Spielberg, has shipped in North America and will be available May 8 in Australia. Perfect for kids 8-12 years old and fun for the entire family, BOOM BLOX offers action-packed destruction that takes Wii play to a new level of enjoyment and creativity. BOOM BLOX is also available across major carriers for the mobile phone. “BOOM BLOX was designed to be interactive, pure escapism, and fun for kids of all ages,” said Steven Spielberg. “My hope is that it will be a great shared family experience.” In this high-energy game, players make their way through almost four hundred levels ...

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See your name in lights and your work on the big screen… enter the 2008 EnhanceTV ATOM Awards!

May 8, 2008 – 10:09 am
MELBOURNE - Wednesday 7 May, 2008 - Entries have opened for the 2008 Enhance TV ATOM awards – Australia and New Zealand's most prestigious awards for achievements in Film, Television, Animation and Multimedia.  Anyone who has produced a short film, documentary, animation, electronic game, educational resource, television program or innovative new media work is encouraged to enter their production in the ATOM awards, which celebrate and recognise excellence and achievement in these important media…and will put their name up in lights!

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EA UNVEILS NEW ‘EA SPORTS FREESTYLE’ SUB-BRAND

May 8, 2008 – 9:28 am
SYDNEY, Australia., – May 7, 2008 – Electronic Arts Inc. (Nasdaq: ERTS) today launched EA SPORTS Freestyle™, a new sub-brand aimed at a growing, more casual sports gaming audience. EA SPORTS Freestyle games, while based in sports, will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages. “The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand,” said Peter Moore, president, EA SPORTS. “EA SPORTS Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA SPORTS.” EA SPORTS Freestyle will be the home for innovative new intellectual properties from the EA SPORTS label, including three ...

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Take-Two Interactive Announces Rockstar Games’ Grand Theft Auto IV Breaks Entertainment Launch Records

May 8, 2008 – 9:25 am
Retail Sales of Grand Theft Auto IV Top $500 Million in First Week New York, NY – May 7, 2008 – Take-Two Interactive Software, Inc. (NASDAQ: TTWO), said today that Grand Theft Auto IV has surpassed all-time entertainment records for day one and week one sales by dollar value. Released on Tuesday, April 29th, Grand Theft Auto IV, the critically acclaimed video game, has sold through to consumers approximately 6 million units globally with an estimated retail value of more than $500 million in the first week. Grand Theft Auto IV sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally. "We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand ...

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Aussie gamers make Xbox 360 their Grand Theft Auto IV platform of choice

May 8, 2008 – 9:25 am
Thursday, 8 May – Xbox 360 is the lead platform of choice for Grand Theft Auto IV after Gfk statistics show copies of the game on the 360 outsold those of its rival platform.The release of the popular crime epic described by the New York Times as ‘a new level of depth for an interactive entertainment experience’ helped dramatically push sales of the Xbox 360 console in Australia.“We believe the exclusivity of the downloadable content combined with our excellent Xbox LIVE online experience drew more Australian gamers to the Xbox 360 to play Grand Theft Auto IV,” said Jeremy Hinton, Australian Xbox Product Marketing Manager.Australian Xbox 360 owners will be able to enjoy the multiplayer version of the game using the Xbox LIVE service which allows them to play against over 10 million other Xbox LIVE users globally.Grand Theft Auto IV owners will be spending the next few weeks attempting ...

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It’s Cruisin’ Time - Xbox 360 Chopper Hits the Streets

May 6, 2008 – 7:56 am
Motors will run hot in the coming weeks as the Xbox 360 Chopper cruises its way around shopping centres in Sydney and Newcastle.  On public display for the very first time, the bespoke handcrafted bike by Dave Harvey from GLH Custom Choppers will be visiting shopping centres throughout the cities, giving gamers and shoppers the chance to get hands on with this two-wheeled modern marvel. This one-off work of chopper art is the main prize in a retail promotion by GAME stores across the country. Its slick flowing lines evoke the Xbox 360’s hallmark styling and finishing touches recall various elements unique to the console.  With custom paintwork from world renowned airbrush artist Wayne Harrison, famous for his work with the Discovery Channel’s ‘Orange County Chopper’ team, it features a massive 883cc Sportster engine and rolls on magnificent 18 and 21 inch billet chrome wheels. Throughout April and May customers who purchase ...

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Sierra Entertainment UNVEILS the Official World in Conflict™ Map Making Contest SPONSORED BY NVIDIA®

May 5, 2008 – 10:41 am
Contest for Amateur Level Designers Offers the Opportunity to “Go Pro” -- Winning Maps Will Appear in a Future Release of an Official World in Conflict Product Sydney – May 2, 2008 -- Sierra Entertainment, a division of Vivendi Games, today launched the official “World in Conflict™ Map Making Contest Sponsored by NVIDIA®” to challenge aspiring level designers and amateur game developers to create new multiplayer environments for World in Conflict.  The competition, which starts today, offers World in Conflict map makers cash and prizes as well the opportunity to have their maps become “official” and included in a future World in Conflict product. World in Conflict, which was developed by Sierra’s-own Massive Entertainment, is the groundbreaking action-strategy game released in September 2007 and was the overwhelming choice of global media as the 2007 Strategy Game of the Year. Using the publicly released World in Conflict Map Editor, PC users can create their ...

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BRITISH ROCKERS MUSE TO PLAY ENCORE IN DOWNLOADABLE CONTENT FOR GUITAR HERO® III: LEGENDS OF ROCK

May 5, 2008 – 10:32 am
SYDNEY, Australia – May 5, 2008 – Known for their exhilarating live performances and unique blend of rock music styles, British trio Muse is returning to Guitar Hero® for an encore performance with the release of a three track downloadable song pack for Activision Inc.’s (Nasdaq: ATVI) Guitar Hero® III:  Legends of Rock.   Featuring the rousing hits “Exo-Politics” and “Supermassive Black Hole” from the band’s critically acclaimed album Black Holes and Revelations, and “Stockholm Syndrome” from their multi-platinum record Absolution, the Muse track pack will be available for Xbox LIVE® Marketplace for Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment system on May 8, 2008. Guitar Hero III: Legends of Rock offers the ultimate rock experience with new wireless guitars, freshly added content and features including a multiplayer action-inspired battle mode, gruelling boss battles, a host of exclusive unlockable content and visually ...

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NARUTO™: ULTIMATE NINJA® STORM COMING TO AUSTRALIA & NEW ZEALAND EXCLUSIVELY FOR PLAYSTATION®3

May 5, 2008 – 10:30 am
Monday 5th May 2008 – Atari today announced the forthcoming release of NAMCO BANDAI Games’ Naruto: Ultimate Ninja Storm exclusively for the PLAYSTATION®3 computer entertainment system. Based on the popular Naruto animated television series currently on air, the game delivers ninja action on an unprecedented scale as players go head to head in full 3D combat, investigate every inch of the Hidden Leaf Village in open-world exploration and revel in high definition graphics that surpass traditional hand-drawn animation. Naruto: Ultimate Ninja Storm is scheduled for release in November 2008.  Evolving the head-to-head fighting action of the Ultimate Ninja series, Naruto: Ultimate Ninja Storm lets players battle in full 3D across massive environments. Players will unleash powerful jutsu attacks, perform acrobatic evasive manoeuvres and even run up walls and over water as they pursue their opponent for ninja supremacy. Players can customize their character’s fighting style and recruit up to two ...

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