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Published on April 10th, 2022 | by Adrian Gunning

YouTube and Ali-A Announce uTure, A Global Talent Show To Find The Next Big Gaming Content Creator

Created by YouTube gaming creator Ali-A and sponsored by YouTube, uTure is being launched to find the next breakout YouTube gaming creator!

uTure is a global talent show to find the next generation of YouTube gaming creators. Brought together and hosted by Ali-A, who is one of the UK’s most popular and influential creators with over 25 million subscribers across his YouTube channels, uTure will feature some of the world’s biggest YouTube creators to act as judges, including LilSimsie, Lachlan and more. With a grand prize of $100k up for grabs, uTure will put creative talents to the test in a weekly tournament to become a YouTube Gaming sensation.

Entries open at 6pm BST. Contestants from around the world will submit their application in English as a YouTube Short, a new short-form mobile creation video experience on YouTube, and participants will have up to 60 seconds to impress the judges to earn their place as one of the top 10 finalists taking part in the show. Making a YouTube Short to enter is simple: On the YouTube App, click the (+) button to create a Short, then film and edit your entry. Once it’s done, upload it using the hashtag #uTureShow. Entries can also be created using any other editing app, as long as it fits the parameters of a YouTube Short (under 60 seconds and vertical). Once it’s posted, submit your YouTube Short at uTure.show for a chance to be featured on the brand new gaming talent show. Submissions close on 8th May 2022, so get creating!

Come June, the top 10 applicants will face weekly content creation challenges over 9 weeks, hosted on the new dedicated uTure channel on YouTube. They will be scored by some of the biggest gaming creators on the platform, which have a total audience of over 150 million subscribers. The full list of judges will be revealed at 6pm BST/1pm EDT/10am PDT today over on the uTure channel but, for now, entrants can look forward to these YouTube stars as judges for the competition:

  • Ali-A – UK | As one of the best known professional gamers on YouTube, Ali-A has built an incredible reputation on YouTube for his upbeat commentary and exciting video play style since joining the platform in 2006. 
  • Lachlan – Australia | With witty Fortnite content, Australian YouTuber Lachlan has spent the last 9 years building a fantastic reputation for incredible gaming playthroughs that’ll teach you a thing or two!
  • LilSimsie – US | A titan in the Sims community, LilSimsie has taken on everything The Sims can throw at her for the last 7 years – from building challenges to legacy creations, LilSimsie knows all about how to entertain an audience.

Episodes will air twice a week (on Saturdays and Wednesdays) and each one will showcase a unique content creation challenge. Judges will provide a score as well as constructive feedback to each participant to help them hone their skills week after week. Fans can vote for their favorite contestants via www.uTure.show and at the end of each week, Ali-A and the judges will decide which contestants make it to the next round.

“Gaming is one of the largest content categories on YouTube – it reaches millions of fans every day and inspires a tremendous amount of new content creation on the platform. Creativity is YouTube’s driving force, and we’re committed to nurturing unique and diverse talent by providing opportunities on an open platform with a truly global reach,” said Lester Chen, Global Head of Gaming Creators, YouTube. “Many of our brightest stars find ways to use gaming as a vehicle for storytelling and creative expression. Ali-A is a great example of this – from streaming to short-form content, he is constantly evolving and innovating his channel, and it’s little wonder that he has enjoyed decade-long success on the platform. It seems only natural that he’s created uTure and teamed up with a global all-star roster of talent to help find the next breakout YouTube gaming creator.”

“YouTube is home to tens of thousands of brilliant gaming creators that haven’t yet been discovered. It’s my hope that uTure will give all these creative individuals their moment to shine and learn from gaming veterans in the space in front of YouTube’s millions-strong global audience,” said Ali-A. “Thank you to YouTube for supporting this idea and best of luck to everyone who enters!”

Stay up to date with the uTure Show on instagram.com/uTureShow, twitter.com/uTureShow, tiktok.com/@uTureShow. and watch it exclusively on YouTube.com/uTure


About the Author

agun@impulsegamer.com'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.


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