WWE RAISES FUNDS FOR STARLIGHT FOUNDATION
WWE® RAISES FUNDS FOR STARLIGHT FOUNDATION
WWE raised $10,000 AUD for the Starlight Foundation during the WWE Live dates in Australia.
Fans at the WWE Live dates in Melbourne, Sydney and Perth, August 7-9 2014, downloaded the free Team Tap app, selected their favourite WWE Superstars John Cena® or Brock Lesnar® and tapped their phones to raise money.
The Team Tap app is an innovative way for fans to engage in philanthropy, as well as having some fun during the event. The ‘tapping’ took place during the first half of each evening’s event, with the fan who garnered the most ‘taps’ winning a backstage meet and greet.
The funds raised will go to the Starlight Foundation, established in 1988, and is the broadest-reaching children’s charity in Australia. Starlight’s mission is to brighten the lives of seriously ill children and their families, by replacing pain, fear and stress with joy, fun and laughter.
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